Guadalupe-Reyes Marathon


Guadalupe-Reyes Marathon is a concept typical of Mexican culture. It began in the decade of the 1990s and informally refers to the vacational period from December 12 to January 6. During this period there are several holidays which, linked together, create a "marathon" of festivities. During this period, the challenge is not only to attend the festivities but to at least drink any type of alcoholic beverage every day. This Marathon is not part of the Mexican Folklore; it is merely a pop-culture activity.
The celebrations linked together by the Guadalupe-Reyes Marathon are:
The name of the marathon has also been used in advertising. Certain comedy shows sometimes feature the fictional character of "Guadalupe Reyes", a proper Mexican name which can belong either to a male or a female.