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Greater London Fund for the Blind
The
Greater London
Fund for
the Blind
is a
British
charity
. It was formed in 1921 by
Sir
Arthur Pearson
to
co-ordinate
the
raising
of
funds
to
improve
the lives of
blind
and
visually impaired people
in
London
.
It runs an
annual
Geranium Day
appeal
, and operates a
chain
of
Geranium
shops
in
Greater
London. It is based at
12
Whitehorse
Mews
, on
Westminster Bridge Road
.