Good & Plenty


Good & Plenty is a brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.

History

Good & Plenty was first produced by the Quaker City Confectionery Company of Philadelphia, Pennsylvania, in 1893 and is believed to be the oldest branded candy in the United States.
Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company in 1982. It is now produced by Hershey Foods, which purchased Leaf in 1996.
Beginning around 1950, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. Choo-Choo Charlie was a railroad engineer. He would shake a box of the candy in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle based on the popular song "The Ballad of Casey Jones".