Goldschläger


Goldschläger is a Swiss cinnamon schnapps, a liqueur with very thin, yet visible flakes of gold floating in it. The actual amount of gold has been measured at approximately 13 mg in a one-litre bottle. As of December 2019 this amounts to €0.52EUR or $0.65USD on the international gold market.
Goldschläger was produced in Switzerland until the 1990s. The brand was acquired by Diageo which moved production to Italy. In 2008 Global Brands Limited purchased the brand as part of its portfolio and production returned to Switzerland. In November 2018 Diageo agreed to sell Goldschläger as part of a 19-brand portfolio of spirits brands to the New Orleans-based U.S. distiller Sazerac Company as part of a $550M deal.
The German word Goldschläger refers to the profession of gold leaf makers who beat bars of gold into extremely thin sheets.