Golden Boy Promotions, Inc. is an American boxing and mixed martial arts promotion firm based in Los Angeles, California. The company was established in 2002 by eight-time world champion Oscar De La Hoya. Nicknamed "Golden Boy" by media, De La Hoya is one of boxing's most active and high-profile promoters, presenting shows worldwide.
History
In 2005, Golden Boy Enterprises announced the formation of Golden Boy Partners, a company focused on urban development in Latino communities. Golden Boy promoted the May 5, 2007, "super fight" between De La Hoya and Floyd Mayweather, at the MGM Grand, in Las Vegas, Nevada. Mayweather won the bout by a split decision. The fight once held the records for most pay-per-view buys and as the second-highest grossing fight in the history of the sport. The company also co-promoted, with Top Rank, The Dream Match: Oscar De La Hoya Vs Manny Pacquiao on December 6, 2008. In June 2009, Golden Boy Enterprises became embroiled in a dispute over who would fight for the WBAjunior welterweight title. On the one hand, undefeated Dmitry Salita was told by the WBA in writing that he will face the winner of the June 27 fight between titleholder Andreas Kotelnik and Amir Khan. On the other hand, Richard Schaefer of Golden Boy said that he had it "in writing" that that fight would face the winner of the Victor Ortíz-Marcos Maidana fight. The WBA's top executives were unavailable for comment. Salita was extremely upset over the prospect that he could lose what would be his first title shot. "They're a big company", he said of Golden Boy. "They're trying to bend the rules. They're trying to kick everyone to the side and get their way, rules or no rules. When Oscar De La Hoya formed Golden Boy, he said he wanted to change boxing, to bring honor to the sport. This isn't the honorable thing to do. This isn't good for boxing. This isn't justice. This goes against the right to pursue happiness, which is why my family immigrated to this country and why I've worked so hard. We'll see what happens." Salita ended up fighting Khan, losing by 1st-round TKO. In January 2017, Golden Boy signed a contract to bring their boxing promotions to ESPN under a two-year deal of a total of 48 fights. In October 2018, Canelo Álvarez, signed an 11-fight deal with sports streaming site DAZN. The first fight under this new deal was on December 15 of that year, when Álvarez made his first appearance at the historic Madison Square Garden challenging Rocky Fielding for the WBA Super Middleweight World Championship. At the time of signing, Álvarez' deal was the richest athlete contract in sports history.
In 2018, De La Hoya added mixed martial arts matches to his roster, as Golden Boy MMA, beginning with a 2018 trilogy bout between long-time rivals Chuck Liddell and Tito Ortiz. The inaugural event took place on November 24, 2018 in California, and saw Ortiz dispatch Liddell by first-round knockout. When the full card was first announced in October 2018, The Ultimate Fighter 3: Team Ortiz vs. Team Shamrock alum Kendall Grove was scheduled to face Andre Walker. However, this bout failed to materialize. UFC alum was scheduled to face Jason Manly in a Welterweight bout. However, the bout was cancelled when Gallicchio suffered a staph infection. Kenneth Bergh and Jorge Gonzales were announced to fight in a Light Heavyweight bout. However, the bout failed to materialize. Juliana Miller was initially scheduled to face Jasmine Pouncy. However, Pouncy was replaced by Sidney Trillo.
Affliction: Trilogy
In 2008, Golden Boy Promotions and Affliction Clothing started a mixed martial arts promotion, aggressively pursuing free agents. The promotion was cancelled 10 days prior to its third PPV event, featuring Fedor Emelianenko and Josh Barnett, in July 2009, subsequent to Barnett having tested positive for anabolic steroids, in accordance with the California State Athletic Commission, when a qualified replacement fighter could not be secured in time.
Liddell vs. Ortiz 3
Golden Boy Promotions: Liddell vs. Ortiz 3 was a MMA event that took place on November 24, 2018 at The Forum in Inglewood, California. Background For the main event, Chuck Liddell's reported payout was $250,000 and Tito Ortiz's payout was $200,000. Results
