While working at the University he was a local councillor in the Greater Manchester borough of Tameside, where he was the Chair of the Environmental Health and Education Committees. On 14 June 1984 Ford was elected as a member of the European Parliament for the new constituency of Greater Manchester East. He held this seat for three terms, until the constituency was abolished in 1999, being re-elected on 15 June 1989 and 9 June 1994. In 1987 he stood as the Labour candidate for the Hazel Grove constituency in Greater Manchester in the 1987 general election, a seat where Labour had no likelihood of winning. From 1989 to 1993 he was a member of Labour's National Executive Committee. Also, from 1989 to 1993 Ford was Leader of the European Parliamentary Labour Party and Deputy Chair of the European Parliament Socialist Group. On 10 June 1999 Ford was elected as a member of the European Parliament for the constituency of South West England for both the Labour Party and the Gibraltar Socialist Labour Party. Gibraltar was part of the South West England European Parliament constituency. Ford campaigned for Gibraltar to have its own seat in the European Parliament, rather than only having representation through the South West England constituency. Ford held this seat for two terms, being re-elected on 10 June 2004. He lost his seat in the elections on 4 June 2009. The Labour Party gained 118,716 votes in the South West region in 2009, which was insufficient to win a seat in the multi-member constituency which had had its representation reduced from seven to six at that election. Ford's three main areas of interest are Research and Development, Racism and East Asia. Ford was for fifteen years a member of the European Parliament's Research Committee, the Guest Editor of the Science and Public Policy Special Issue on Science and Technology in Europe and the author, with Chris Niblett and Lindsay Walker, of The Future for Ocean Technology. Ford was Chair of the European Parliament's Committee of Inquiry into The Growth of Racism and Fascism in Europe and rapporteur for a second European Parliament Committee of Inquiry into Racism and Xenophobia. He served as the European Parliament's representative on the Council of Ministers Consultative Commission on Racism and Xenophobia. He was National Treasurer of the Anti-Nazi League and author of Fascist Europe. He served throughout his time in the European Parliament as a member of the Japan Delegation and as a member of the Korean Peninsula Delegation from its formation in 2004. He was the EU's Chief Election Observer in Indonesia in 2004 and Aceh 2006–7. In 2008, he published, North Korea on the Brink: Struggle for Survival which has been subsequently been published in Japanese and Korean. He writes for The Japan Times. He published with Glenys Kinnock and Arlene McCarthyChanging States: A Labour Agenda for Europe. He is a regular contributor to Tribune. After leaving the European Parliament, Ford founded the Public Affairs and International Relations consultancy POLINT. Ford stood in the 2014 European Parliament election, but his second position on the Labour South West England list did not yield a seat. Ford is a member of the Labour Party National Policy Forum, and was re-elected in 2015.