The Financial Alliance for Women is a non-profit organization working as an international consortium of financial institutions interested in championing the female economy. Its members work in more than 135 countries to build innovative, comprehensive programs that deliver women the tools that they need to succeed, including access to capital, information, education and markets. It is sponsored by a number of organizations, including international financial institutions, banks and foundations working to increase women's economic empowerment. It is headquartered in Brooklyn, New York.
Mission
The Alliance's mission is "Accelerating the financial power of all women by working with organizations to champion the female economy and unlock its full value."
Through a variety of peer learning activities, members network, share best practices and build the business case for serving the Women's Market as a distinct segment.
The Alliance is well known for its annual Summit, bringing together financial services professionals, policymakers, multilateral and bilateral representatives, academics, and other stakeholders to discuss the power of the female economy and the importance of women's full financial inclusion. The Summit features an intensive review of best practices, market innovations, in-depth Case Studies and prominent guest speakers.
The Alliance's Mentoring Program pairs individuals from institutions with mature, successful programs with peers implementing start-up or early-stage Women's Market programs to promote best practice sharing and discussion. Mentees and mentors collaborate on a one-on-one basis to define objectives for success and discuss the strategies that will allow them to achieve those goals.
Field visits expose new members and those looking to take their programs to the next level to the best practices of global leaders in Women's Market programs. These Study Tours usually include visits to headquarters and branches, as well as client interactions, so that operations and market context can be fully understood.
Research and knowledge
The Alliance collates the results, research, experience and advice of members with successful Women's Market programs, as well as conducts market intelligence research on the female economy.
The Alliance publishes deep-dive analytical Case Studies, topic-specific Briefing Notes, and comprehensive practitioner-focused guides. Central to the GBA's core offering is the creation of knowledge products based on network member experience with the Women's Market.
The Women's Market Data Analytics program is the only industry-wide repository of Women's Market data, offering consistent metrics and definitions, and helping members make the business case for serving women.
The Alliance conducts tactical research to build understanding of the size of the Women's Market opportunity as well as the ways banks can capture it. Research topics include banks' beliefs about women, women's attitudes toward banks, their attitudes toward the Women's Market value proposition and life cycle events that present the greatest opportunity for banks.
Member institutions also have access to insider information on customer value propositions, effective marketing collateral, proprietary market research and proceedings from Study Tours and conferences.
