The material, also known in Great Britain as faience and sometimes referred to as "architectural ceramics", was closely associated with the work of Cass Gilbert, Louis Sullivan, and Daniel H. Burnham, among other architects. Buildings incorporating glazed terra-cotta include the Woolworth Building in New York City and the Wrigley Building in Chicago. Glazed architectural terra-cotta offered a modular, varied and relatively inexpensive approach to wall and floor construction. It was particularly adaptable to vigorous and rich ornamental detailing. It was created by Luca della Robbia, and was used in most of his works. Terra-cotta is an enriched molded clay brick or block. It was usually hollow cast in blocks which were open in the back, with internal stiffeners called webbing. Webbing substantially strengthened the hollow blocks with minimal weight increase. The blocks were finished with a glaze, with a clay wash or an aqueous solution of metal salts, before firing. Late 19th century advertising for the material promoted the durable, impervious and adaptable nature of glazed architectural terra-cotta. It could accommodate subtle nuances of modeling, texture and color. Compared to stone, it was easier to handle, quickly set and lower cost. The cost of producing the blocks, when compared to carving stone, was a considerable saving, especially when casts were used in a modular fashion—that is, used repeatedly. It never needed paint, and periodic washings restored its appearance.
Usage
Variations in the color and pattern of the glaze could make it look like granite or limestone; this flexibility helped make it attractive for architects. Four major types of terra-cotta were widely used
Brownstone was the earliest type. A dark red or brown block which was not necessarily glazed, it was used as imitation sandstone, brick or with real brownstone and associated with the architectural styles of Richard Upjohn, James Renwick, Jr., H. H. Richardson.
Fireproof was developed as a direct result of the growth of the high rise buildingin America. Cheap, light and fireproof, the rough-finished hollow blocks were ideally suited to span the I-beam members in floor, wall and ceiling construction. Certain varieties are still in production today.
Veneer was developed during the 1930s and is still used today. Unlike traditional architectural terra-cotta, ceramic veneer is not hollow cast. It is a veneer of glazed ceramic tile which is ribbed on the back like bathroom tile and usually attached to a grid of metal ties which have been anchored to the building.
Glazed architectural terra-cotta was the most complex building material developed. The hollow units were hand cast in molds or carved in clay and heavily glazed, then fired. This is the terra-cotta associated with the architecture of Cass Gilbert, Louis Sullivan and Daniel H. Burnham.
Use in America
The AmericanTerra Cotta Corporation, founded in 1881, operated for eighty-five years in the little town of Terra Cotta in the heart of Illinois dairy country. The company fabricated architectural terra cotta for more than 8,000 buildings throughout the U.S. and Canada. It was the last exclusive manufacturer of architectural terra cotta by the time it ceased production in 1966. From its founding, in time to rebuild the fire-ravished city of Chicago, until its closing, it was the major producer of architectural glazed terra cotta in North America. Guastavino tile was used in many places, including the Bridgemarket under the Manhattan side of the Queensboro Bridge. ;Illinois examples
Use in Canada
Although glazed terra-cotta was much more common in the US, it was used in central Canada starting around 1900, on many of the area's first skyscrapers. The glazed terra-cotta used in central Canada was usually imported from the US or England.
Use in Great Britain
From around 1880 unglazed terra-cotta was supplanted by the glazed version - faience, and glazed brick - which were easily cleaned, and not blackened by city smoke, notably by the Burmantofts Pottery company which also exported to Paris and Montreal.
Use in Australia
Faience was popularised in Melbourne in the 1920s by architects such as Harry Norris. One of the leading commercial architects of the time in the city, Norris was strongly influenced by trends in American architecture and used faience on projects such as the Nicholas Building and the Kellow Falkiner Showrooms in South Yarra. In Sydney, it featured on notable buildings such as BMA House, designed by Joseph Charles Fowell. Australian-made tiles were available from Wunderlich Tiles, a company founded by London-born Frederick Wunderlich.