Giochi Preziosi


Giochi Preziosi S.p.A. also known as Gruppo Giochi Preziosi is an Italian company that produces toys and TV series based on their toys. They work in association with Marathon Media and Mondo TV.
Giochi Preziosi is the principal owner of the Gormiti and Dinofroz franchises and license toys for other companies such as Marvel Comics, Power Rangers, Ben 10 and Winx Club toys. In 2006, they started to produce TV series based on their toys. The first series was. They have also produced video games based on the Gormiti TV series for the Nintendo Wii and Nintendo DS.

History

Giochi Preziosi sold 50% stake of a joint venture Prenatal Retail Group to its partner Artsana in 2017. In the same year, Enrico Preziosi, chairman of Giochi Preziosi, bought back the minority ownership of the company from a Chinese company Ocean Gold Global.
In 2011, Flair one of UK’s top ten toy companies, was acquired becoming part of the group.
Ocean Gold Global invested in Giochi Preziosi in 2014.

Toys produced