Gieves & Hawkes
Gieves & Hawkes is a bespoke men's tailor and menswear retailer located at №1 Savile Row, London, founded in 1771 and now owned by the Hong Kong conglomerate Trinity Ltd. Gieves and Hawkes is one of the oldest continual bespoke tailoring companies in the world. The company holds a number of Royal Warrants, and provides ready-to-wear as well as bespoke and military tailoring. The current creative director is John Harrison.
History
Gieves & Hawkes' business was originally based on catering to the needs of the British Army and the Royal Navy, and hence by association the British Royal family.After coming to London in 1760, Thomas Hawkes set up his first shop in 1771 in Brewer Street, selling to gentlemen. His main clients were commanders of the British Army, through which King George III became a customer. He expanded his retail operation by moving to No.17 Piccadilly in 1793, where he gained the first of many Royal Warrants in 1809.
In 1835, 15 year old James Watson Gieve was employed by Augustus Meredith, a Portsmouth-based tailor by appointment to the Royal Navy. In 1852, Gieve partnered with Joseph Galt, whose father John had taken over Meredith's business and in 1887, Gieve purchased the remaining shares to form Gieves & Co. He died in 1888.
On 23 December 1912, Hawkes & Co. bought №1 Savile Row from the Royal Geographical Society for £38,000, in part because the firm had dressed so many explorers. In 1974, Gieves Ltd acquired Hawkes & Co., and the freehold of 1 Savile Row. The company was renamed Gieves & Hawkes. In 2009, Kathryn Sargent of Gieves and Hawkes became the first female head cutter in Savile Row.
The company also produces the uniforms for the Honourable Corps of Gentlemen at Arms.
Gieves & Hawkes will celebrate its 250th anniversary in 2021.
Current operations
The company was bought by Hong Kong-based property developer and garment manufacturer USL Holdings Ltd in 2002, having listed unsuccessfully as a Plc. In May 2012, Gieves & Hawkes was acquired by Trinity Limited, and the distribution of Gieves & Hawkes continues to expand with 68 stores and concessions around the UK and in Hong Kong, China, and Taiwan.In June 2009, Gieves & Hawkes began a new partnership with British Formula One team Brawn GP, providing the team with their official attire, a grey, single-breasted, two-button, mohair suit, white shirt, and distinctive team-coloured tie.The Savile Row flagship store was renovated in 2011 and transformed into a menswear emporium, which includes concessions for . In October 2011, Gieves & Hawkes sponsored the Scott-Amundsen Centenary Race conducted by six serving soldiers of the British Army, with all proceeds going to the Royal British Legion.
Collaborations
- 2010 - Sponsored Formula 1 team Mercedes GP Petronas and created a Mercedes capsule collection of personal tailoring and accessories.
- 2011 - British shoes and accessories house Harrys of London has launched a collection of exclusive footwear as part of a collaboration with bespoke tailoring house Gieves & Hawkes.
- Since Nov 2012 - Joined Pennies and allowed customers to donate to charity when paying for goods by card across its UK stores.
- Nov 2019 - British watch distributor Zeon launched a new collection as part of the partnership, the first edition was only available to buy at 1 Savile Row.
- Nov 2019 - Luxury leather goods manufacturer Ettinger launched The Ettinger Accessories Room to showcase accessories and bags at 1 Savile Row.
Royal Warrants
Timeline
- 1732 - Number One Savile Row constructed as town house of the Fairfax family.
- 1760 - Thomas Hawkes comes to London, and is employed as a journeyman for Mr Moy, a velvet cap-maker on Swallow Street. Heavy drinking Moy leaves the socially aware Hawkes to cultivate his royal clientele.
- 1771 - With Moy dead, Hawkes sets up a hatter and tailor shop in Brewer Street. His top client was King George III, who later ordered several thousand scarlet uniforms for the British army, and his son the Prince Regent.
- 1793 - Hawkes has established his expanded shop at No.17 Piccadilly, described as "Helmet, Hat and Cap-maker to the King."
- 1809 - Thomas Hawkes receives his first Royal Warrant, based on his work for George III
- 1818 - Burlington Arcade, a glassed-over esplanade of shops adjacent to Burlington House is constructed under the patronage of Lord George Cavendish who resides at No 1 Savile Row, where Beau Brummell was a guest before his fall and exile in 1814
- 1822 - James Watson Gieve is born in Chulmleigh, Devon
- 1850 - Having handed his business over to his nephews, by 1850 Hawkes & Co is being run by H. T. White. As the personal tailor of Sir Garnet Wolseley, he develops a special form of the pith helmet known as the Wolseley pattern, which has an extended brim at the rear for better sun protection for the neck. It is still worn today by the Royal Marines as formal dress.
- 1835 - James Watson Gieve is employed by 'Old Mel' Meredith, a Portsmouth-based tailor by appointment to the Royal Navy. Meredith tailors the uniform Admiral Lord Nelson is wearing when killed in action aboard HMS Victory at the Battle of Trafalgar
- 1852 - James Gieve acquires a partnership with Joseph Galt ; christening the firm Galt & Gieves.
- 1871 - Ownership of №1 passed to the Royal Geographical Society, which added the magnificent Map Room and galleried Library which remain the focal point of the fine interiors today. Henry Morton Stanley, sent to search for David Livingstone by the New York Herald newspaper in 1869, finds him in the town of Ujiji on the shores of Lake Tanganyika on 27 October 1871, clad in Hawkes & Co. dress from head to toe.
- 1873 - the body of explorer David Livingstone lies in state at 1 Savile Row, before burial at Westminster Abbey.
- 1887 - James Gieve becomes sole owner of Galt & Gieves, renaming it Gieves & Co.
- 1888 - James Gieve dies
- 1912 - On 23 December, №1 Savile Row is purchased from the Royal Geographical Society by Hawkes & Co. for £38,000, in part because the firm has dressed so many explorers. This was at a time when the international reputation of Savile Row, the famous street and centre for fine craft tailoring was growing. Another £10,000 is spent on converting the premises to suit the business. Hawkes & Co. is appointed to dress the Honourable Corps of Gentlemen at Arms, the British Monarch's nearest bodyguard
- 1920s - becomes the first Savile Row tailor to make and sell ready-to-wear suits.
- 1935 - a period uniform is made for actor Charles Laughton for his role as Captain Bligh in the film Mutiny on the Bounty. Moy had made uniforms for the original Captain Bligh
- 1955 - Gieves is depicted in the film The Man Who Never Was when a German/Irish agent tries to verify the existence of the title character.
- 1974 - Gieves Ltd acquires Hawkes, and the precious freehold of No 1 Savile Row. The company is renamed Gieves & Hawkes
- 1980s - licenses Rochester, New York based manufacturer Hickey Freeman to produce a licensed version of its clothes for distribution in North America
- 1987-89 - Michael Jackson wore the tailcoat made by Gieves & Hawkes during his Bad tour.
- 2002 - Following a very poor 2001–02 trading period where it lost £1 million, Gieves & Hawkes plc accepts an offer from Hong Kong's USI Holdings Limited, valuing the company at £11.5million.
- 2007 - Robert Gieve, the fifth and last generation of the family to serve Gieves & Hawkes, dies.
- 2010 - HRH Prince William wore a dark navy suit by Gieves & Hawkes during his engagement announcement.
- 2011 - Major refurbishment for the Savile Row flagship store, with new concessions such as bespoke shoemaking and barbershop.
- 2012 - Sold to Trinity Ltd and continue to expand in China, Hong Kong and Taiwan.
- 2017 - John Harrison became Creative Director