General line of merchandise
General line of merchandise or general merchandise is a term used in retail and wholesale business in reference to merchandise not limited to some particular category. General merchandise stores address this sector of retail.
According to the North American Industry Classification System 2002, the following types of general merchandise are excluded from the line carried by general stores:
Regardless of this classification system, general stores indeed carry basic grocery items, often limited produce, basic hardware and gardening tools, and other necessaries of rural life.
