GTB (advertising agency)
GTB, formerly known as Team Detroit, is an advertising agency based in Dearborn, Michigan. It is the primary creative agency for the Ford Motor Company. GTB is a subsidiary of WPP, one of the Big Four advertising firms.
WPP formed Team Detroit in 2006 out of portions of six sibling agencies: J. Walter Thompson, Young & Rubicam, Wunderman, Ogilvy & Mather, MEC, and Mindshare.
In 2016, Team Detroit was rebranded as GTB, originally an acronym for Global Team Blue.
