On June 29, 2019, All Elite Wrestling held a pay-per-view event titled Fyter Fest. The show was a follow-up to the Community Effort Orlando and New Japan Pro-Wrestling co-promoted event, which was organized by then-NJPW wrestler Kenny Omega, who became an Executive Vice President and wrestler for AEW and was also key in organizing the first Fyter Fest. While AEW President and CEOTony Khan had stated that there would be a second Fyter Fest event, it was not officially announced until May 2020's Double or Nothing where a second show was announced, thus establishing Fyter Fest as an annual event for AEW, though this second event is being produced by AEW alone and not in partnership with CEO like the previous year. During the media scrum following Double or Nothing's broadcast, Khan revealed that the 2020 Fyter Fest was initially scheduled to take place at Wembley Arena in London, England in June and be AEW's United Kingdom debut, but had to change locations due to the COVID-19 pandemic. On June 3, it was announced that instead of airing on PPV, the event would be broadcast as a two-part special of AEW's weekly television program Dynamite, airing live on July 1 and 8 with the July 8 episode being taped on July 2.
Storylines
Fyter Fest featured professional wrestling matches that involved different wrestlers from pre-existing scripted feuds and storylines. Wrestlers portrayed heroes, villains, or less distinguishable characters in scripted events that built tension and culminated in a wrestling match or series of matches. Storylines were produced on AEW's weekly shows Dynamite and Dark and The Young Bucks' YouTube series Being The Elite. At Double or Nothing on May 23, Cody defeated Lance Archer in the tournament final to be crowned the inaugural TNT Champion. On the following episode of Dynamite, Cody announced an open challenge in which he would defend the title every week. After defending the title against Marq Quen on the June 10 episode, Jake Hager attacked Cody, signaling that he wanted a shot at the title, which Cody granted him to occur at Fyter Fest. During The Buy In pre-show of Double or Nothing, Best Friends defeated Private Party to earn a match for the AEW World Tag Team Championship. On the May 27 episode of Dynamite, it was announced that Best Friends would receive their title match against champions Kenny Omega and Adam Page at Fyter Fest. After Best Friends and Orange Cassidy defeated The Inner Circle on the June 10 episode of Dynamite, Chris Jericho and his stable beat down Best Friends and bloodied Cassidy with blood oranges. Best Friends put their number one contendership for the AEW World Tag Team Championshipon the line to get a match with Le Sex Gods. On the June 17 episode, Best Friends defeated Le Sex Gods to retain their title opportunity after Cassidy, disguised as a ringside cameraman, tripped Guevara and allowed Trent to score the pinfall. After the conclusion of the match, Cassidy attacked Jericho, and a match between the two was also scheduled for Fyter Fest. At Double or Nothing, Hikaru Shida defeated Nyla Rose in a No Disqualification and No Countout match to become the new AEW Women's World Champion. On the June 10 episode of Dynamite, Shida teamed with Kris Statlander against Rose and Penelope Ford. After Ford pinned Shida to win the tag team match, a title match between the two was scheduled for Fyter Fest.
Cancelled match
At Double or Nothing, the debuting Brian Cage won the nine-man Casino Ladder Match to earn a future AEW World Championship opportunity. During the media scrum following Double or Nothing's broadcast, Tony Khan announced that Cage's championship match against Jon Moxley, who successfully defended the title against Mr. Brodie Lee that night, would occur at Fyter Fest. However, during night one of Fyter Fest, it was announced that the match had been rescheduled to take place at Fight for The Fallen, due to Moxley being subject to secondary exposure to COVID-19 after his wife, Renee Young, tested positive for the virus.