Frosted Flakes


Frosted Flakes or Frosties is a breakfast cereal, produced by the Kellogg Company and consisting of sugar-coated corn flakes. It was introduced in the United States in 1952, as Sugar Frosted Flakes. The word "sugar" was dropped from the name in 1983.
Generic versions, such as store brands, are also available. Unlike many cereals, the name “Frosted Flakes” is too generic to be trademarked, and thus it often shares its name with competitors.

International names

Frosted Flakes was the second bestselling cereal in the first half of 2017 within the US in gross sales, after Honey Nut Cheerios.

Marketing

Mascots

has been the mascot of Frosted Flakes since its introduction. Tony is known for uttering the cereal's slogan: "They're Gr-r-reat!". Tony the Tiger was originally voiced by Dallas McKennon, but Thurl Ravenscroft voiced him for more than 50 years, until his death in 2005. Tony was later voiced by former professional wrestling play-by-play announcer Lee Marshall until his death on April 27, 2014. After Marshall's death, he was replaced with Tex Brashear. Van Horne also voiced Tony in a 1997 television commercial. In the UK, Tom Hill voiced Tony after Ravenscroft's death. Tony is drawn wearing a red bandana on all Frosted Flakes cereal boxes.

Sponsorship

In Canada and the United States:
In the UK and Ireland:
In Brazil and Sweden:
In Argentina:
In Mexico:
In Colombia:
Frosties received 2 stars out of 5 on the Australian Government's health star ratings.