Frog Design Inc.


Frog is a global design consultancy founded in 1969 by industrial designer Hartmut Esslinger in Mutlangen, Germany as "esslinger design". Soon after it moved to Altensteig, Germany, and then to Palo Alto, California, and ultimately to its current headquarters in San Francisco, California. The name was changed to frog design in 1982, and was restyled as frog in 2011.

History

First designs were for WEGA in 1969, a German radio and television manufacturer, later acquired by Sony. frog continued to work for Sony and designed the Trinitron television receiver in 1975. Their first designs for computer manufacturers were for proprietary systems by CTM in 1970 and Diehl Data Systems in 1979. More prominent are the designs for Apple Computer, starting with the case of the portable Apple IIc, introducing the Snow White design language used by Apple during 1984–1990, and continuing with several Macintosh models. The firm designed Sun's SPARCstations in 1989 and the NeXT Computer in 1987.
In August 2004, the company announced that Flextronics International, a large electronics manufacturing services provider, was taking an equity stake in the company. frog was later acquired by Altran, which itself is the target of a friendly takeover by consulting firm Capgemini.