Frauenthal & Schwarz Building


The Frauenthal & Schwarz Building, also known as the Front Street Mall. is a historic commercial building at 824 Front Street in Conway, Arkansas. It was designed by architects Sanders & Ginocchio and built in 1925 as a major expansion and renovation of an 1879 building. It is a two-story structure, built of brick, steel, and concrete. Its ground floor storefront consists of plate glass windows and two double-leaf doorways, sheltered by a flat metal overhang. The upper floor has four groups of six windows, each consisting of larger-paned sections topped by smaller-paned ones. A decorative cornice with Mediterranean touches and flattened Italianate brackets extends above them. The building is one of the city's architecturally finest surviving commercial structures of the 1920s, designed by a prominent firm.
The building was listed on the U.S. National Register of Historic Places in 1992.