The Fovant Badges are a set of regimental badges cut into a chalk hill, Fovant Down, near Fovant, in southwest Wiltshire, England. They are located between Salisbury and Shaftesbury on the A30 road in the Nadder valley; or approximately southeast of Fovant. They were created by soldiers garrisoned nearby, and waiting to go to France, during the First World War; the first in 1916. They are clearly visible from the A30 road which runs through the village. Nine of the original twenty remain, and are scheduled ancient monuments and recognised by the Imperial War Museum as war memorials. Further badges have been added more recently. The Fovant Badge Society holds an annual Drumhead Service which is attended by the Australian High Commissioner, local mayors and members of parliament. These services fund the upkeep of the badges.
Construction
After the outlines were cut into the grass-covered hillsides, they were refilled with chalk brought from a nearby slope, up to 50 tons per badge. The badges took an average fifty men six months to complete.
To commemorate the centenary of the first badge, created in 1916, a badge in the shape of a poppy, to represent the poppies that grew in “Flanders Fields” has been created.
Lost badges
Several of the lost badges were short lived, small and crudely constructed.
After more than twenty years of neglect the outline map of Australia on Compton Down was restored during 2018/19 by a local voluntary group called the Map of Australia Trust. This unique hill figure was created by Australian troops garrisoned in Hurdcott Camp in the fields below the map training and awaiting transport to the battlefields. The map is a Scheduled Monument.
On 25 April 2019, Anzac Day, a remembrance service was held on the Map of Australia to serve as a commissioning of the recent restoration of the map and to honour the Australian troops who had been accommodated locally. The service was attended by over 100 people including the Lord Lieutenant of Wiltshire, Sarah Troughton, the deputy Australian High Commissioner, Matt Anderson, and travelling from Australia, the daughter of a soldier who was at the Hurdcott Camp recovering from war wounds.
On Lamb Down, on the north side of the A36 between Codford and the Deptford interchange and about 9 miles north by west of Fovant, is a cutting of the Australian Commonwealth Military Force badge, it is less detailed than the one at Fovant. It was cut in 1916–1917.
Near Barford St Martin, at the eastern end of the Fovant Encampment, was formerly the Finsbury Rifles badge. Little is known of this figure.
About 20 miles from the Fovant Badges, at Bulford Camp, is the Bulford Kiwi, another military hill figure.