The Fiesta was originally developed under the project name "Bobcat" and approved for development by Henry Ford IIin September 1972. Development targets indicated a production cost US$100 less than the current Escort. The car was to have a wheelbase longer than that of the Fiat 127, but with an overall length shorter than that of the Escort. The final proposal was developed by Tom Tjaarda at Ghia. The project was approved for production in December 1973, with Ford's engineering centres in Cologne and Dunton collaborating. Ford estimated that 500,000 Fiestas a year would be produced, and built an all-new factory near Valencia, Spain; a trans-axle factory near Bordeaux, France; factory extensions for the assembly plants in Dagenham, UK. Final assembly also took place in Valencia. The name Fiesta belonged to General Motors when the car was designed, as they had used the name for the Oldsmobile Fiesta in the 1950s; however, it was freely given for Ford to use on their new supermini. Ford's marketing team had preferred the name Bravo, but Henry Ford II vetoed it in favour of the Fiesta name. The motoring press had begun speculating about the existence of the Bobcat project since 1973, but it was not until December 1975 that Ford officially announced it as the Fiesta. A Fiesta was on display at the 24 Hours of Le Mans in June 1976, and a few rallys. Mechanically, the Fiesta followed tradition with an end-on four-speed manual transmission of the Ford BC-Series mounted to a new version of the Ford KentOHV engine, dubbed "Valencia" after the brand new Spanish factory in Almussafes, Valencia, developed especially to produce the new car. Ford's plants in Dagenham, England, and Saarlouis and Cologne in Germany, also manufactured Fiestas. To cut costs and speed up the research and development, the new powertrain package destined for the Fiesta was tested in Fiat 127 development "mules". Unlike several rivals, which used torsion bars in their suspension, the Fiesta used coil springs. The front suspension was of Ford's typical "track control arm" arrangement, where MacPherson struts were combined with lower control arms and longitudinal compression links. The standard rear suspension used a beam axle, trailing links and a Panhard rod, whilst an anti-roll bar was included in the sports package. All Mk1 Fiestas featured 12-inch wheels as standard, with disc brakes at the front and drum brakes at the rear. Ford paid particular attention ease of service, and published the times required to replace various common parts.
Model history
Although not the first Ford vehicle to feature front-wheel drive, the Fiesta is widely credited as being Ford's first globally successful front-wheel-drive model. UK sales began in January 1977, where it was available from £1,856 for the basic 950 cc-engined model. It was only the second hatchback supermini to have been built in the UK at this stage, being launched a year after the Vauxhall Chevette, but nearly a year before the launch of the Chrysler Sunbeam and four years before the Austin Metro. The millionth Fiesta was produced in 1979. The car was initially available in Europe with the Valencia I4, and engines and in Base, Popular, L, GL, Ghia and S trim, as well as a van. The U.S. Mark I Fiesta was built in Saarlouis and Cologne, Germany but to slightly different specifications; U.S. models were Base, Decor, Sport, and Ghia, the Ghia having the highest level of trim. These trim levels changed very little in the Fiesta's three-year run in the US, from 1977 to 1980. All U.S. models featured the more powerful engine,, energy-absorbing bumpers, side-marker lamps, round sealed-beam headlamps, improved crash dynamics and fuel system integrity as well as optional air conditioning. In the U.S. market, the Ford Escort replaced both the Fiesta and the compact Pinto in 1981. At the beginning of the British government's Motability scheme for disabled motorists in 1978, the Fiesta was one of the key cars to be available on the scheme. A sporting derivative was offered in Europe for the 1980 model year, using the Kent Crossflow engine, effectively to test the market for the similar XR2 introduced a year later, which featured a 1.6 L version of the same engine. Black plastic trim was added to the exterior and interior. The small square headlights were replaced with larger circular ones resulting in the front indicators being moved into the bumper to accommodate the change. With a quoted performance of in 9.3 seconds and top speed, the XR2 hot hatch became a cult car beloved of boy racers throughout the 1980s. For the 1979 auto show season, Ford in conjunction with its Ghia Operations in Turin, Italy, produced the Ford Fiesta Tuareg off-road car. It was touted in press materials as "a concept vehicle designed and equipped for practical, off-road recreational use." Minor revisions appeared across the range in late 1981, with larger bumpers to meet crash worthiness regulations and other small improvements in a bid to maintain showroom appeal ahead of the forthcoming second generation. It was well-received on most European markets, particularly the United Kingdom, where it was the ninth best selling car in its first year, and by 1981 it was the third best seller. However, in 1982 it was outsold by BL's new Austin Metro, and with a host of new superminis being launched across Europe between September 1982 and June 1983, Ford was keen to update the Fiesta in order to keep it competitive with its rivals.
In 1981, coachbuilders Crayford developed a convertible version of the Fiesta, which was dubbed the Fiesta Fly. Designed by David McMullan, the Fiesta Fly had a permanently welded-shut boot, with a plastic sill fitted to prevent the car from needing to be repainted. The production history of the Fiesta Fly is not clear; but the common claim that only 20 or so cars were built is probably untrue; it is believed that this figure refers to the number built by Crayford, rather than the number built in total. What is known is that Dorset-based firm F. English Coachwork Division bought the rights to produce the Fiesta Fly sometime in 1982, and Autocar reported in September 1983 that about 100 Fiesta Fly conversions had been produced. It is believed that F English built around 200 Fiesta Flys, with 83 known to survive. Crayford also reportedly built two Fiesta Flys based on the Mk2 Fiesta. It was also possible to purchase any production Fiesta model in Fiesta Fly form, not just the 1300 and XR2 models as often reported.
