Foodstirs


Foodstirs is an American cooking and lifestyle company that produces Baking kits, mixes and Baked Treats for sale online, by subscription, or in retail stores nationwide. All products contain only organic and non-GMO ingredients and are intended to be "kid-friendly and family-friendly" to prepare and consume. One of the company's co-founders is actress, Sarah Michelle Gellar. It is headquartered in Santa Monica, California.
The company was named to the CNBC Upstart 25 list in February 2017.

History

Foodstirs was founded by Galit Laibow, Greg Fleishman, and Sarah Michelle Gellar in Santa Monica, California in July 2014. Laibow first came up with the idea to make organic, kid-friendly baking kits and mixes in 2013. She showed the kits to other parents at her children's school, which spurred Gellar to become a co-founder. The two then presented the idea to Fleishman, which encouraged him to join as co-founder and CEO. In July 2015, the company raised an undisclosed amount of money in seed funding from an investor group that included Mucker Capital, BAM Ventures, and Third Wave Digital. The company was based in Mucker Capital's Santa Monica accelerator, MuckerLab.
The first Foodstirs products were launched in October 2015 and were sold online and via subscription. In the summer of 2016, the company's products became available in Whole Foods Markets in the Northeastern United States and Gelson's Markets in Southern California. In October 2016, Foodstirs raised an undisclosed amount of money in series A funding from an investor group including Mucker Capital, Beechwood Capital, Cambridge Companies SPG, and Jel Sert President, Ken Wegner.

Products

Foodstirs sells baking kits, mixes, and fresh baked treats that contain only organic and non-GMO ingredients with no artificial preservatives, flavors, or colors. There are three "signature" baking mixes which contain recipes for brownies, cookies, and cupcakes. The company offers a variety of specialty baking kits that come with decorative supplies and tools. All kits and mixes are designed to be kid-friendly and generally require six steps or less to complete. The kits are sold online, via subscription, with mixes and fresh baked treats sold at 7,500 retailers nationwide including Starbucks, Whole Foods, Walmart, and Amazon.