Food For Less


Food For Less was an Australian discount supermarket chain owned by Woolworths Limited. It was originally established in Queensland, where a discount 'food barn' chain operating as "Jack the Slasher" was acquired by Woolworths in 1990. It later expanded into New South Wales and became the low-cost supermarket chain for Woolworths, competing with Franklins No Frills and Coles Myer's Bi-Lo. The chain expanded on the purchase of 67 of the Franklins supermarket chain stores in New South Wales and Queensland by Woolworths. The "No Frills" stores then became Food For Less stores with a more upmarket appearance and also launched a new logo at the same time. It is positioned as a budget low-cost chain and while it mainly sells dry groceries and frozen perishables only, a small number of older stores also sell fruit and vegetables. Since 2010 most stores have closed or been refurbished and converted into Woolworths. As of September 2019 no stores remain under the "Food For Less" banner. The store in Beresfield, NSW has since gone through a renewal and refurbishment and The Food for Less signs were taken down and current Woolworths signs put up in their place in 2018. The store in Macquarie Waters NSW closed on 5 April 2012, with the building earmarked for demolition in 2017. Hurstville NSW closed its doors in November 2015. Maryborough QLD closed its doors in November 2016. The store at Roselands NSW closed in August 2018.

Advertising

Food For Less currently advertises the same as Woolworths although some products are not available at most Food For Less stores, as they were usually smaller in footprint. However, it has advertised in local newspapers for the conversion of a number of Franklins No Frills stores to Food For Less in 2001. Food For Less has also used taglines in their stores in the past such as "Food For Less Guaranteed" and "You come for the price, stay for the service".

Departments

Food For Less generally sell dry groceries and frozen perishables only but selected stores can also sell fresh meat and may also have a fresh produce section, ranging from a limited to a large range of fruit and vegetables. Most stores also had a limited range of delicatessen foods.