Floricienta


Floricienta is an Argentine juvenile musical telenovela based on the Cinderella story. It originally aired from 2004 to 2005, but continues to be broadcast in almost 70 countries. Some international channels airing Floricienta are TVE International, Disney Channel Latin America, and Disney Channel Europe. It is also available in the United Kingdom on the Sky satellite lineup.
The lead roles were portrayed by two-time Martín Fierro-Award-winning actress Florencia Bertotti, Juan Gil Navarro, Isabel Macedo, Fabio Di Tomaso and Benjamín Rojas. The show was created by Cris Morena and was produced by Cris Morena Group in association with RGB Entertainment.
The series became a global phenomenon for children and teens throughout Latin America, Israel and various parts of Europe.
The telenovela spawned over 200 licensed products. The tour was attended by over 1 million people in Latin America and Israel including over 100 concerts in Teatro Gran Rex, ten shows in Luna Park stadium and four at Estadio Vélez, all in Buenos Aires.
The show was adapted by Bandeirantes in Brazil, SIC in Portugal, TVN in Chile, RCN Televisión in Colombia and Televisa in Mexico. In an interview with Radio 10, Cris Morena announced she sold the Latin American rights for Disney Channel.

Overview

Cris Morena surprised again with Floricienta, which was her biggest hit since Chiquititas '98 in Argentina and her biggest international hit alongside Rebelde. The title, Floricienta, is a mix of Flor with Cenicienta.
Floricienta was a modern re-telling of Cinderella. The story was especially developed by Cris as a starring-vehicle for Florencia Bertotti which was cherry-picked by the producer.
There are a few similarities between the show and another Cinderella modern re-telling, the movie A Cinderella Story such as the Converse sneakers instead of the glass slipper, but the movie and the show were in production at the same time..
Floricienta was critically acclaimed for its fun storyline, dialogue, creative editing, post-production and the charisma of the main actress, Florencia Bertotti. It became the biggest licensing brand in Argentina in 2004 and 2005. Over 300 licensed products were available during the shows two-years run and even Floricienta branded apples were put on market.
Floricienta started with 14 points in its first episode. The show achieved ratings of over 30 points with the death of Federico at the end of the first season, being the biggest Cris Morena produced hit in history, even topping Chiquititas 98 ratings. The first season was the highest-rated afternoon-slot show in Canal 13 history.
After the huge twist in the end of the first season, many fans of Federico didn't liked how the story turned out after his death and drifted away from the show. The ratings for the second season suffered because of that, but the show continued to be huge and won its time-slot. The TV show ended with Floricienta marriage in front of a huge live audience and the finale was also a hit, with 25 points.
Floricienta, as most Cris Morena productions, had a huge Broadway style live musical in Teatro Gran Rex during the Winter vacations. Demand for tickets were extremely high with some concerts selling out in less than five minutes. In 2004, to satisfy the demand, the cast played two concerts at Estadio Vélez Sarsifield with over 80.000 people attending.
In 2005, another musical was done and it was also a huge success with tickets selling out in minutes. Because of this, eight extra shows were played in Luna Park stadium in Buenos Aires. After the show ended, the complete cast waved goodbye in front of 40.000 people at another sold-out concert at José Amalfitani Stadium. The musical was also presented in Rosario, La Plata and Mar del Plata.
The two Floricienta albums were also very successful, with the first album being the third best-selling album in 2004 and the 10th best-selling album in 2005 and with the album from the second season being the biggest seller in 2005 according to CAPIF.
Floricienta was also a huge phenomenon in most of Latin-America where it was aired by broadcast channels and at the Disney Channel, where it was as popular as the American shows such as Hannah Montana and That's So Raven. While Rebelde was, without a doubt, Cris' biggest hit in Latin America, Floricienta was the first original CMG production that achieved phenomenal success on the continent. The cast sold out huge stadiums all over Latin America, including Mexico, where no Argentine show had ever achieved such a huge success. The show cast also sold-out concerts in Tel-Aviv, Israel although the success didn't reach Rebelde Way-level of hysteria in the country. Over 1 million people attended Floricienta tour in Argentina, Mexico, Venezuela, Dominican Republic, Israel, Guatemala, Peru, Bolivia, Uruguay among many other territories.
Floricienta, alongside Rebelde, was the biggest youth-oriented show in Latin America in 2004-2005 being aired in every single country and selling out stadiums in Central America, South America and Europe.
In 2004, a Brazilian version was produced, named Floribella. It doubled the ratings of Rede Bandeirantes at its timeslot, over 40 products were released and the two CDs achieved platinum certifications. In 2006, a Portuguese version was also aired at SIC and was a massive hit. The first CD was one of the most CDs sold on the Portugal's story and over 150 products were released in the country. Because of the massive success of the show, SIC bought the rights to 3 other Cris Morena shows: Alma Pirata, Rebelde Way and Chiquititas.
A version from Chile was also produced with great acceptance and the Mexican version also did well. There was also a Colombian version and the rights were bought for Greece, Russia, among other countries.
In an interview with Radio 10 in February 2009, Cris revealed Disney had bought the rights for an American remake.

Background

Floricienta is loosely adapted from the story of Cinderella and also presents some comparisons to the film The Sound of Music. The plot revolves around Florencia, a poor dreamer. She is also a rash, vivacious, cheerful and happy Italian Argentine girl whose life changes when she meets Federico Fritzenwalden, the older son of a very rich German Argentine family whose parents died in an accident. Federico is the head of the family and has 5 younger siblings living with him in a big house. Fede has a bitter, cold, strict, rigid and lonely personality until he falls in love with Flor. But Fede has a girlfriend, Delfina, who wants Federico's money. Federico's brothers hate Delfina, but when Flor comes to the Fritzenwaldens' residence, hired by Fede as the nanny, everybody loves her.
Floricienta was influenced by the original Cinderella story in many ways:
At the end of the first season, the show has a big twist.
Federico, after realizing that his girlfriend Delfina was lying to him all the time, leaves her at the church during their wedding and goes to Flor. He then dies in an accident while saving Máximo Calderón de la Hoya, who then gives his Body to Federico's soul. In the second season, Flor falls in love with Máximo and they get married in the end. They have three children and a very strong love that came from the part of Fede inside Max.

Plot

First season

Florencia Fazzarino, an orphan girl who tries to live and works in a greengrocery store, dedicating her free time to her friends in the band. When the singer leaves, Florencia takes her place in the group and they get a presentation at the party organized by the brothers Nicolás Fritzenwalden and Maia Fritzenwalden in their mansion. There his destiny will be united forever to that of that family. On the other hand, Federico Fritzenwalden, the older brother of the family, has to return from Germany in order to take over the family business and his four brothers who have been orphaned by parents. His arrival coincides with the party that his brothers have organized without his consent and there he meets Florencia among the foam and unable to recognize it. Soon clashes between him, serious and responsible with his little brothers will begin. And after the escape of the minor named Tomás there will be numerous misunderstandings that will eventually lead Florencia to the mansion to work as a nanny. In the mansion Florencia will win everyone's love. When Malala and Delfina learn that Florencia is not the biological daughter of Eduardo Fazzarino but Alberto Santillán they do the impossible so that Florencia does not find out. They create multiple situations that will face Delfina and Florencia but leaving Federico in between. However, Federico will always prefer Florencia. Finally, Florencia finds out but Delfina seems to have never known and Malala makes several excuses to avoid Florencia claiming her inheritance and being ruined. Florencia falls madly in love with Federico. Being reciprocated by him, they begin a very beautiful and secret love, which becomes impossible when the evil stepsister Delfina makes Federico believe she is pregnant. Then this is the cause of a very serious illness the gynecologist Claudio Bonilla and the real husband of Delfina named Lorenzo who pretends to be a Chinese doctor so that everyone thinks she is sick. There Florencia convinces Federico to marry Delfina to give her happiness before her death. Already at the altar, Federico humiliates her before everyone by refusing to marry her and announcing that he loves Florencia. They rejoin but their love has a tragic turn after Federico's heroic death in a car accident since he interposed to save the life of Conde Máximo Augusto Calderón de la Hoya. Federico will have time to say goodbye to his great, unique and painful love and leave his brothers in charge of Conde Máximo Augusto Calderón de la Hoya. Thus ends the season with the meeting in the foam of Florencia and Conde Máximo Augusto Calderón de la Hoya as happened when she and Federico met. Finally, all this happens when Federico leaves the body of Conde Máximo Augusto Calderón de la Hoya to go definitively to the sky.

Second season

After Federico's death, Florencia knows that a Count, named Máximo Augusto Calderón de la Hoya turns out to be the cause for which Federico had died since he saved his life so he wouldn't get hit by a car and falls in love with him. There is a video that Federico had recorded, already deceased on earth is in the body of the Count Máximo Augusto Calderón de la Hoya saying that Federico "was" in Conde Máximo Augusto Calderón de la Hoya and that he had to wake his sleeping heart. Máximo feels that something strange happens to him because of the irremediable love he has for Florencia, as if he knew her from another life. His new ability to handle airplanes, the use of the foil and the love for the Fritzenwalden family. Florencia and Máximo face a series of funny situations in which they will have to fight to defend their love, since Delfina wants to conquer Máximo to keep her fortune and have all the cravings she wants to be the Countess of Krikoragán, situations such as blackmail for the supposed donation of marrow made by Delfina to the mother of Máximo, the supposed disease that remains after this donation will be situations that must be overcome. But Máximo falls completely in love with Florencia and Delfina will put a series of obstacles to prevent their happiness and that Florencia collects Santillán's inheritance but will not succeed. Delfina will also confuse Florencia with these obstacles, making her feel guilty about her relationship with Máximo. But the force of destiny, fairies and the magic of Florencia are next to them. In the end she claims the inheritance and Malala, Delfina and Bonilla, end up in jail for hiding the truth. Florencia becomes pregnant with triplets, two boys and a girl, Flor and Max decided to called them : Andrés, Federico and Margarita Ana. Delfina kidnaps Margarita, but then, realizes that this special being could have been hers if she had not been so bad and did not hate her husband so much. She returns Margarita to her family, finally going on the side of good. In the baptism of the babies she asks forgiveness, for all the evil things she has done to the Fritzenwalden and the Calderón de la Hoya family. Finally, Flor and Máx marry in a lavish wedding.

Cast

Second season worldwide broadcasters

Worldwide

1ª temporada (First season)

Also performed in the series's episodes but instead found in the Theater 2005 CD are:
The producers, CMG/RGB Entertainment, have launched CDs, DVDs, and a huge range of products trademark, and licensed merchandise. They also produced live shows presenting the main actors of the TV show in a musical-play related to the program's plot. Floricienta, the live show got a high rate of acceptance and massive audience going to each live show in tour in Argentina, all of them got sold-out in minutes, and moreover, due to the high rates of audience at international levels, they launched the tour by visiting other countries overseas as well.

Tour

Floricienta and her music band transcended TV screens and offered live performances in theater play- format and concerts-musicals format including almost all the cast in many Latin American countries and in Israel. During these successful tours, actors could meet their fans face to face, gave interviews, TV and radio reports, press conferences, awards for records delivering, etc.

2004-2005

During these years Floricienta presented successful live shows in Argentina.

2005

Floricienta was successful in Israel in 2005.

2006

The Tour of Dreams 2006 visited many countries with sold out records in the most important cities of these countries:
Two and a half years after this soap opera ended, Floricienta:The Tour of Dreams 2007 visited Mexico for the first time. Even though the time distance, it had such a great success and acceptation of the Mexican audience, Floricienta: The tour of Dreams in Mexico, was absolutely profitable to stir up Floricienta's feelings fans. This tour was presented in these important Mexican cities:
Floricienta has so far 7 CDs. These are: