Finish (detergent)


Finish is the brand name of a range of dishwasher detergent products sold by the consumer products manufacturer Reckitt Benckiser. The tablets of the original product are surfactants which cleans water hardness and break down foods containing bleaches, starches and proteins to remove bleachable stains and produce enzymes and foams. It is specially designed for dishwashers. The brand is marketed under the name "Calgonit" in European countries and North America. Prior to 2009, the product was known as Electrasol in North America.

History

In the early 1950s, the increased use of molded plastic dinnerware posed a number of problems. The Finish brand was created in 1953 by the US company Economics Laboratory. Taking advantage of research into the needs of the dairy and food industry, Eco-Lab launched two new products in the household dishwashing machine — Electrasol and Finish, a new premium product in 1953. Later, in 1969, they introduced the first biological powder.
J. A. Benckiser acquired the Consumer Products division of Eco-lab Inc. in 1987. In 1995, the first two-ply powder tablet was introduced, in 1999 the red Powerball capsule, in 2008, the Finish Quantum and the first three-chamber molded capsule. Circa 2009, all Electrasol products were rebranded under Finish label.