Finis Conner


Finis Conner is an American entrepreneur and pioneer of the disk drive industry, founding industry leaders Shugart Associates, Seagate Technology and Conner Peripherals. Conner Peripherals, a major HDD manufacturer, was founded in 1987, and by 1990 had become the fastest-growing start-up in the history of U.S. commerce up until that point. Conner Peripherals was acquired by Seagate in 1996.

Background

Finis F Conner. was born on July 28, 1943 in Gadsden, Alabama. He was the last of five children born to a carpenter and his wife. Conner grew up poor in Alabama, Texas and Florida. At the age of 19, with $100 in his pocket, he boarded a train for San Jose, California where a brother lived. Conner found a job as a clerk-typist at IBM and put himself through college, earning a degree in industrial management from San Jose State College in 1969.

Shugart Associates

Conner at Memorex in the early 1970s met Alan Shugart. In 1973, Shugart, Conner, and seven others founded Shugart Associates, a company that pioneered the development of floppy disks. At Shugart Associates, Conner was initially responsible for OEM Marketing ultimately becoming its Western Region Sales Manager. Shugart Associates was acquired in 1977 by Xerox.

Seagate Technology

In 1979, Conner, Shugart, and two others founded the hard drive manufacturer Seagate Technology. Seagate pioneered the 5.25-inch hard disk drive form factor. The first 5.25-inch HDD was the ST506. Its capacity was 5 MBytes. By 1984, there were differences with Seagate management with Conner arguing that there was not enough emphasis on customer requests
Conner left Seagate to enjoy a semi-retirement.

Conner Peripherals

In 1985 John Squires left Miniscribe and with financing from Terry Johnson founded CoData to work on a new 3.5-inch disk drive. With a prototype of their product completed, Squires and Johnson in late 1985 approached Conner about joining Codata. In 1986, Conner merged his then defunct company Conner Peripherals into Squires and Johnson's CoData, adopting the name Conner Peripherals for the merged entity. Conner had trouble finding financing from venture capitalists, so he approached Compaq Computer, which was looking for a new disk drive for a portable computer that was under development. Compaq provided $12 million of capital and by 1987, Conner had sold $113 million in 3.5" HDDs - with 90% going Compaq. The first 3.5-inch product was the CP340 HDD with a capacity of 20 MBytes. The subsequent HDD, CP341, established the popularity of the ATA interface supplied by Western Digital. By 1990, Conner Peripherals was the fastest growing start-up company in the history of US commerce, beating the competition with HDDs that were lighter, more compact, and consumed less power. According to Finis Conner, one key aspect of success was to buy all the components from other manufacturers but to excel in high-volume assembly and manufacturing. Conner peripherals was merged into Seagate in February 1996 at which point he left the company. For its fiscal year ending December 31, 1995 Conner reported about $2.4 billion in revenue compared to Seagate's fiscal year revenue of $4.5 billion.

Post Conner Peripherals

Since the merger with Seagate, Conner has pursued a number of activities:
Quoting from the lengthy 1990 article on Conner and Conner peripherals written by A. Pollack in the New York Times:
"Even in a region known for its overnight millionaires, Finis F. Conner turns heads. With homes in Pebble Beach and Palm Springs, a collection of classic cars, private planes, yacht, speedboat and a near-professional golf game, Mr. Conner has become the epitome, or perhaps the caricature, of the Silicon Valley executive made good. He even commutes by plane."