FGL Sports


FGL Sports Ltd. is a Canadian sporting goods retailer based in Calgary, Alberta. It operates under these corporate banners: Sport Chek, Atmosphere, Sport Mart, National Sports, Pro Hockey Life, Athletes World, Sports Experts, Intersport, Tech Shop, RnR, Hockey Experts, Nevada Bob's Golf, The Fitness Source, Pegasus, S3, and Econosports.
With revenues of over a billion Canadian dollars a year, FGL Sports Ltd. accounts for 16.4% of the Canadian sporting goods retailing market, which in 2003 was worth CDN$6.753 billion. FGL competes on a regional basis with independent retailers and regional chains, and on the national level with Sporting Life, Mountain Equipment Co-op, Hudson's Bay Company, and Walmart. FGL Sports has 551 stores shared between its corporate and franchise banners. By 2009-2010, Athletes World was discontinued in Quebec.
In 2011, Canadian Tire bought FGL Sports Ltd. for $771 million, and has since embarked on a large scale brand restructuring.