Extreme Pizza


Extreme Pizza is a privately held restaurant franchise chain specializing in conventional and California-style pizza, founded by Todd Parent and Michael Pastor in 1994 in San Francisco, California. The chain currently includes over 30 locations in the United States; a previous location in Ireland has now closed. 24 franchises are located in Central California. Others are present in Portland, Oregon; Boise, Idaho; Breckenridge, Colorado; McAllen, Texas; Clearwater Beach, Florida; Grosse Pointe, Michigan; Wantage, New Jersey; and Charlottesville and Henrico, Virginia. Entrepreneur Ernest Harris has recently brought the franchise to Northern Virginia, opening locations in Pentagon City and Arlington County. The company primarily sells pizza; other menu items include calzones, sandwiches, and salads.

Description

Most West Coast restaurants have decor of extreme sports, such as photographs of extreme athletes and benches made out of snowboards. In keeping with its extreme sports theme, Extreme Pizza was an early sponsor of the X Games. According to the Seattle Times, Extreme Pizza is "lauded within the business world for its enlightened corporate policies and savvy extreme-sports sponsorships".
East Coast restaurants have a different flavor, in keeping with the style of the locality. They are sleeker and more catered to their individual neighborhoods.