Enyce
Enyce is an American hip hop fashion label owned by Sean Diddy Combs. The label was established in New York City in March 1996 by Evan Davis, Lando Felix, and Tony Shellman. The three co-founders had originally met while working for Seattle-based clothing brand International News. Liz Claiborne acquired the company in February 2004 for $114 million from Sports Brands International. In October 2008 Enyce was purchased by Sean Combs and the Sean John Enterprise for $20 million.
Many have mispronounced the brand name over the years. The pronunciation originates from the phonetic spelling of "NYC" but sounded out in an Italian fashion. This was because the company started under Fila, an Italian-based company. Employees asked how they would pronounce the word replied "en-ne-che", making it the "correct" way to say the brand.
