Electricity (Orchestral Manoeuvres in the Dark song)


"Electricity" is the 1979 debut single of the English group Orchestral Manoeuvres in the Dark, featured on their eponymous debut album the following year. Inspired by Kraftwerk's "Radioactivity", the song addresses society's wasteful usage of energy sources. Andy McCluskey and Paul Humphreys sing the lead vocals on the track together in unison. As with single "Messages" from the same album, the song features a melodic synth break instead of a sung chorus.
It was on the strength of "Electricity" that the band were offered a recording contract with Dindisc, who twice re-issued the single. In 2012, "Electricity" peaked at no. 126 in the French charts.
In October 2019 a re-release of the single entered the UK Vinyl Singles Chart at No. 1.

1979 original release

2019 re-issue

History

"Electricity" was the first song that Andy McCluskey and Paul Humphreys wrote together at the age of 16. Inspired by Kraftwerk's "Radioactivity" McCluskey has said that the song is "just a faster, punkier version of "Radioactivity" with a chorus."
After OMD's first concert, opening for Joy Division in a 1978 appearance at Eric's Club in Liverpool, McCluskey was inspired to send a demo of the song to Factory Records founder Tony Wilson. They later heard that while he was not impressed with it, his wife was, so he bought it from them and released it as a single. Its ensuing success led to them receiving a seven-album record deal worth £250,000.

Reception

"Electricity" was a hit with veteran DJ John Peel, who gave the song regular play on his late-night radio show; as a result, the British music press quickly picked up on the song. Adrian Thrills in the New Musical Express cited it as "the best example of Factory Records to date – excellent, melodic, synthesiser pop." He also lauded B-side "Almost", calling it "a doleful, heartsick slab of electronic angst."
Conversely, Garry Bushell gave a negative review in Sounds, in which he remarked: "If Mike Oldfield was ten years younger and a Tubeway Army fan, this is what he'd sound like – who wants to listen to a bunch of Scousers whining about electricity anyway?" However, David Hepworth, who re-appraised the track in the same publication, opined that OMD's sound "commands your attention" and lauded the single for being "packaged with as much taste as it's played." "Electricity" featured on the NME end-of-year list for 1979.
Retrospectively, AllMusic critic Ned Raggett described the song as "pure zeitgeist, a celebration of synth pop's incipient reign". Dave Thompson called it a "perfect electro-pop number".
Vince Clarke cited "Electricity" as the track that sparked his interest in electronic music. In a BBC interview he said: "When I was 18 or 19 I heard a single called 'Electricity' by Orchestral Manoeuvres in the Dark. It sounded so different from anything I'd heard; that really made me want to make electronic music, 'cause it was so unique." Philip Oakey of the Human League called it a "brilliant single", and Simple Minds frontman Jim Kerr admitted to being "downright jealous" of the song. BBC Radio's Steve Lamacq has named it as the track that made him want to become a DJ.
"Electricity" has been covered by the bands NOFX and MGMT.

"Electricity" and "Almost" versions

Multiple versions of "Electricity" exist; the earliest are recordings by McCluskey and Humphreys' previous group The Id.
There are many different versions of the two songs that were present on OMD's debut single. After the band left Factory Records, DinDisc attempted twice to score a hit with "Electricity". Consequently, four versions of "Electricity" and three of "Almost" exist.
;Version I
;Version II
;Version III
;Version IV
;The Micronauts Remix

Singles

The following singles have been released:
DateCatalogue"Electricity""Almost"SleeveNotes
21 May 1979Factory FAC6Version IIVersion ISpecial 'black on black' sleeve, limited to 5000 copies.OMD's first single.
28 September 1979DinDisc DIN2Version IVersion IStandard white on black printing, with studio details on back of sleeve.The single is re-released to coincide with the band signing to DinDisc.
31 March 1980DinDisc DIN2Version IIIVersion IIIStandard white on black printing, without studio details on back of sleeve.Third attempt at achieving a hit.
27 September 20197748190Version IVince Clarke remixRed on white adaptation of the original Peter Saville design.40th anniversary 7" clear vinyl re-issue.

Albums

"Electricity" and "Almost" have been released on the following OMD albums:
DateAlbumSongVersionNotes
22 February 1980Orchestral Manoeuvres in the Dark"Electricity"Version III
22 February 1980Orchestral Manoeuvres in the Dark"Almost"Version III
12 March 1988The Best of OMD"Electricity"Version III
12 March 1988The Best of OMD"Electricity"music videoon the VHS version of the album
28 September 1998The OMD Singles"Electricity"Version III
24 April 2000Peel Sessions 1979–1983"Electricity"Version IIBonus track, subtitled "Factory Version 1979"
14 May 2001'"Almost"Version IISubtitled "Alternate Version"
December 2002The Id"Electricity"A 1978 recording by The Id, the pre-OMD band.
10 March 2003Orchestral Manoeuvres in the Dark reissue"Electricity"Version III
10 March 2003Orchestral Manoeuvres in the Dark reissue"Almost"Version III
10 March 2003Orchestral Manoeuvres in the Dark reissue"Electricity"Version IBonus track, subtitled "Hannett/Cargo Studios Version"
10 March 2003Orchestral Manoeuvres in the Dark reissue"Almost"Version IBonus track, subtitled "Hannett/Cargo Studios Version"
10 March 2003Organisation reissue"Electricity"Version IVBonus track, subtitled "Dindisc 1980 Version"
10 March 2003'"Electricity"Version III
10 March 2003"Electricity"music video

Sleeve design

The sleeve was designed by Factory's designer Peter Saville. The band and Saville met in a Rochdale pub and exchanged ideas. Saville told them about a book of avant-garde musical scores which he'd come across. Andy McCluskey said that he sometimes wrote down the tunes he composed in a similar shorthand. This led to the unusual graphics that feature on the sleeve. Saville suggested to use shiny black ink on black paper. Neither OMD nor Tony Wilson believed it could be done, but Saville persuaded a printer to do the job. The thermographic printing was a success, but the place set on fire three times, so eventually only 5,000 sleeves were printed. The reissue sleeves were standard white on black printed sleeves.

2019 re-release

A special edition of the single was released on 27 September 2019 as part of the group's 40th anniversary celebrations. The A-side features the Hannett/Cargo Studios version of "Electricity", incorrectly listed as the Factory Records version, while the B-side has a new remix of "Almost" by Vince Clarke. The limited edition release is pressed on clear vinyl and the sleeve is an adaptation of the original Peter Saville design. This version debuted on the UK Vinyl Singles Chart at No. 1.