DraftKings
DraftKings is an American daily fantasy sports contest and sports betting provider. The company allows users to enter daily and weekly fantasy sports–related contests and win money based on individual player and team performances in five major American sports, Premier League and UEFA Champions League soccer, NASCAR auto racing, Canadian Football League, the XFL, Mixed martial arts and Tennis.
In August 2018, DraftKings launched DraftKings Sportsbook in New Jersey becoming the first legal mobile sports betting operator in the state. Since launching in New Jersey, DraftKings has opened mobile sports betting operations in Indiana, Pennsylvania, West Virginia and opened in New Hampshire December 30, 2019 after reaching contract with the New Hampshire Lottery.
Retail sports betting is available in Iowa, Mississippi and New York.
DraftKings Sportsbook mobile and retail sports betting products allow bettors in each state engage in betting for most major U.S. and international sports.
As of April 2016, the majority of U.S. states consider fantasy sports a game of skill and not gambling. In November 2016, FanDuel and DraftKings, the two largest companies in the daily fantasy sports industry, reached an agreement to merge. However the merger was terminated in July 2017 due to it being blocked by the Federal Trade Commission as the combined company would have controlled a 90 percent market share. As of July 2017, DraftKings has eight million users.
In April 2020, DraftKings became a publicly traded company through a reverse merger with a special-purpose acquisition company.
History
DraftKings was established in 2012 by Jason Robins, Matthew Kalish, and Paul Liberman, former Vistaprint employees. The company initially operated out of Liberman's house. The company's first product was a one-on-one baseball competition, launched to coincide with Major League Baseball's opening day in 2012.In July 2012, the company announced its first outside funding, a $1.4 million investment from Ryan Moore at Cambridge-based venture firm Accomplice, along with other investors.
In April 2013, Major League Baseball invested an undisclosed amount in DraftKings, becoming the first US professional sports organization to invest in daily fantasy sports, after a successful presentation by CEO Jason Robins to MLB Advanced Media, the league's technology and media wing. The investment was not disclosed at the time.
In November 2013, the company received $24 million of Series B funding from a group of investors including Redpoint Ventures, Accomplice, BDS Venture Fund, GGV Capital and Jordan Mendell.
In February 2014, it was reported that the company awarded $50 million in prizes in 2013 to players in weekly fantasy football, daily fantasy baseball, daily fantasy basketball and daily fantasy hockey. The company also reported 50,000 active daily users and as many as one million registered players.
In July 2014, when the company was the second largest company in the daily fantasy sports industry, it announced the acquisition of the third largest company, rival DraftStreet, owned at the time by New York media company IAC. The acquisition reportedly increased DraftKings' user base by 50%. The company announced it would keep the DraftStreet NY office open and retain some employees.
In August 2014, the company announced $41 million in funding from a variety of investors, including The Raine Group, as well as existing investors Redpoint Ventures, GGV Capital, and Accomplice. The company also announced that it was acquiring the assets of Somerville, MA, competitor StarStreet.
In November 2014, DraftKings reached a two-year deal to become the official daily fantasy sports service of the National Hockey League. The deal included sponsorships of video features and other content across the NHL's digital outlets, co-branded free games with fan-oriented prizes, and in-venue ad placements during marquee NHL events. Yahoo! Sports remained the league's official season-length fantasy sports provider.
In April 2015, DraftKings reached a similar deal with Major League Baseball. The agreement allowed DraftKings to offer co-branded MLB daily fantasy games and extend its relationships with individual MLB clubs to offer in-stadium fantasy-related experiences. The company also announced it had received $304 million in users' entry fees in 2014.
In July 2015, DraftKings entered into a three-year advertising deal with ESPN Inc. valued at $250 million. This deal included "integration" of the service within ESPN's television and digital content, and having exclusivity in advertising DFS services on its networks beginning in January 2016.
Also in July 2015, DraftKings announced a round of funding totaling $300 million, led by Fox Sports, along with the Kraft Group, owners of the New England Patriots, and Boston financial giant Wellington Management. The agreement included a condition stating that DraftKings would spend $250 million on advertising with Fox Sports over the next three years. Due to the acquisition of 21st Century Fox by Disney in March 2019, Fox's stake is now owned by The Walt Disney Company.
In August 2015, DraftKings announced that it had been granted a license by the Gambling Commission to operate pool wagering services in the United Kingdom, and that it planned to open an office in London. The company also hired Jeffrey Haas, a veteran of the online poker industry, to serve as Chief International Officer to lead the company's international expansion. DraftKings officially launched in the UK on February 5, 2016 with daily fantasy soccer. As part of the launch, DraftKings enhanced its handling of soccer on the platform to appeal to the local audience. The following year, DraftKings was subsequently awarded a controlled skill games license in Malta, which would allow the service to expand into any European Union country that allows gambling services to operate under licensing from another EU country, such as Germany.
In February 2016, ESPN backed out of its advertising deal with DraftKings due to the legal uncertainties surrounding the service.
On November 18, 2016, DraftKings and FanDuel announced an intent to merge. The combined company would serve over 5 million users. On June 19, 2017, the Federal Trade Commission announced that it would seek a preliminary injunction to block the then-proposed merger. The FTC felt that the proposed transaction would give the combined company 90% of the U.S. DFS market, which it considered to be a monopoly position. On July 13, 2017, the merger was officially called off due to the threat of litigation. At this time DraftKings CEO Jason Robins also announced the company was approaching 8 million users.
In September 2017, DraftKings and FanDuel each paid $1.3 million to settle with the Massachusetts Attorney General's office over allegations of unfair and deceptive practices by the companies prior to 2016.
In August 2018, DraftKings launched its first legal online sportsbook in New Jersey. It is the first online sportsbook in the USA outside of Nevada, and only accepts players in New Jersey. Since launching in New Jersey, DraftKings has opened sports betting operations in New York, West Virginia, Indiana, Iowa, and Mississippi. DraftKings Sportsbook mobile and retail sports betting products allow bettors in each state engage in betting for most major U.S. and international sports.
In April 2020, DraftKings completed a reverse merger valued at $3.3 billion that made it a publicly traded company. The merger involved Diamond Eagle Acquisition Corp., a special-purpose acquisition company that went public in May 2019, as well as SBTech Global Ltd., a Europe-based company providing technology solutions for sports betting businesses. The combined company keeps both DraftKings' name and its executive management. On April 24, 2020, the company's shares started trading on the Nasdaq stock exchange under the ticker symbol "DKNG".
Sports betting
DraftKings Sportsbook launched in New Jersey on August 1, 2018, making it the first company to offer legal, mobile and online sports betting after the overturn of Professional and Amateur Sports Protection Act. DraftKings has since launched mobile operations in West Virginia, Indiana, and Pennsylvania.DraftKings also offers retail sports betting in partnership with casinos throughout the country. Locations include the DraftKings Sportsbook at Resorts in New Jersey, DraftKings at Scarlet Pearl Sportsbook in Mississippi, DraftKings Sportsbook at Wild Rose in multiple locations throughout Iowa, DraftKings Sportsbook at del Lago in New York, and DraftKings Sportsbook at The Meadows in Pennsylvania.
Customers are able to place a variety of bets, including live in-game betting, odds boosts, prop bets, pools, futures bets, and market specials for most major U.S. and international sports.
Fantasy sports contests
DraftKings offers a variety of fantasy sports contests for players at a range of different skill levels. Contests include beginner contests for novice players, "Step" contests where players win tickets at different levels to advance to the next level, "Multipliers", which allow players to quickly boost their entry fee by earning higher scores, three-man leagues, "50/50" contests, where players win by finishing in the top half of their league, "Head to Head" contests, where two players face each other, and "Guaranteed Prize Pools", tournaments where a smaller number of players can win larger amounts.Players can use the DraftKings website, or manage their fantasy games using a mobile app that supports iOS or Android. DraftKings offers weekly or daily fantasy sports contests for 13 sports, including: NFL, MLB, NBA, NHL, Golf, Men and Women's Soccer, Tennis, CFL, NASCAR, MMA, eSports and XFL.
Partnering agreements
Major League Baseball has an investment stake in the company and is a partner. The company had an exclusive $250M advertising contract with the American sports network ESPN, and a $250M non-exclusive advertising deal with 21st Century Fox's Fox Sports unit.In addition to MLB, ESPN and Fox, as of July 2015, DraftKings also had partnership agreements with the National Football League, media property Bleacher Report, two sport promotional bodies, two venues, five NFL teams, eight NBA teams, twenty-five MLB teams, seven NHL teams, and the New York Liberty of the WNBA.
In November 2017, DraftKings announced that it had acquired digital rights to EuroLeague basketball games in Canada and the United States. The company planned to, beginning in 2018, stream games to those who participate in associated DFS contests with an entry fee of $3 or more, and offer one free streaming game per-week. DraftKings CEO Jason Robins stated that he was aiming for the service to become a "one-stop shop" for fantasy players, so they would not have to "hop around to necessarily five or six different places to consume the game content". He envisioned that major sports leagues could reach similar partnerships in the future.
Vince McMahon owns an unspecified minority stake in DraftKings. As such, it is the official fantasy sports platform for the XFL and will also host the league's exclusive sports betting platform if legal circumstances allow it.
In September 2019, the National Football League announced an official partnership with DraftKings, becoming the first daily fantasy sports platform to enter a formal relationship with the league.