Don McNeill's Breakfast Club was a long-run morning variety show on NBC Blue Network/ABC radio originating in Chicago, Illinois. Hosted by Don McNeill, the radio program ran from June 23, 1933, through December 27, 1968. McNeil's 35½-year run as host remains the longest tenure for an emcee of a network entertainment program, surpassing Johnny Carson on The Tonight Show and Bob Barker on The Price Is Right, albeit split between radio and television, whereas the latter two were television only.
History
In Chicago during the early 1930s, McNeill was assigned to take over an unsponsored early morning variety show, The Pepper Pot, with an 8 a.m. timeslot on the NBC Blue Network. McNeill re-organized the hour as The Breakfast Club, dividing it into four segments which McNeill labeled "the Four Calls to Breakfast." McNeill's revamped show premiered in 1933, combining music with informal talk and jokes often based on topical events, initially scripted by McNeill but later ad-libbed. In addition to recurring comedy performers, various vocal groups and soloists, listeners heard sentimental verse, conversations with members of the studio audience and a silent moment of prayer. The series eventually gained a sponsor in the Chicago-based meat packerSwift and Company, beginning February 8, 1941. McNeill is credited as the first performer to make morning talk and variety a viable radio format. The program featured Fran Allison as "Aunt Fanny", plus Captain Stubby and the Buccaneers and various comedy bits. Every quarter-hour came the "Call to Breakfast"—a march around the breakfast table. A featured vocalist on the show, under her professional name of Annette King, was Charlotte Thompson Reid, who later became an Illinois congresswoman for five terms. Eileen Parker became a vocalist with the program in 1953.
Broadcast venues and networks
The Breakfast Club initially was broadcast from the NBC studios in the Merchandise Mart. In 1948, after 4,500 broadcasts from the Merchandise Mart, the program moved to the new ABC Civic Studio. It was also heard from other Chicago venues: the Terrace Casino, the College Inn Porterhouse and "the Tiptop Room of the Warwick Allerton Hotel on Chicago's Magnificent Mile," as well as tour broadcasts from other locations in the U.S. It remained a fixture on the ABC radio network, maintaining its popularity for years and counting among its fans Supreme Court Associate Justice William O. Douglas. After ABC Radio was split into four networks in 1968, The Breakfast Club was moved to the new American Entertainment network, and was known for its last months on the air as The Don McNeill Show.
Television
Beginning on September 5, 1950, the show aired as TV Club on ABC in the 1950-51 prime time season in a 60-minute version, Wednesdays at 9pm ET. From September to December 1951, the show returned to ABC in a 30-minute version, Wednesdays from 9pm to 9:30pm ET. Beginning on February 22, 1954, and ending on February 25, 1955, Don McNeill's Breakfast Club was simulcast in its regular morning slot on ABC Radio and ABC Television. However, it failed to make a successful transition to television in either version. On May 12, 1948, the program was shown on the DuMonttelevision stationWABD in New York, "simulcast" with the ABC radio show, as an experiment. At least two kinescope recordings survive of these telecasts, including a February 17, 1954 "test kinescope," produced a week before the regular ABC simulcasts began.
Book
John Doolittle's book about this program, Don McNeill and His Breakfast Club, was reviewed by Susan M. Colowick in Library Journal:
