Deutsche Hospitality


Deutsche Hospitality is the umbrella brand of the German hotel company Steigenberger Hotels AG, member of the Huazhu Group since 2020. In January 2020, Deutsche Hospitality's portfolio included a total of around 150 hotels on three continents, of which more than 30 are under construction or in planning. The hotels of the brands Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels are located in 19 countries, including Germany, Austria, Switzerland, the Netherlands, Belgium, Denmark, Sweden, Spain, Egypt, Oman, Tunisia, the United Arab Emirates and China. In 2019, the hotel group announced its worldwide expansion plan, which aims to increase the global portfolio to 250 hotels by 2024.
The company was founded by Albert Steigenberger in 1930 and was run as a family business by the descendants of the founder, who died in 1958.
In 2009, the Egyptian travel and tourism company Travco Group acquired Steigenberger Hotels.
In 2016, the company was rebranded as Deutsche Hospitality.
Thomas Willms has been CEO of Steigenberger Hotels AG since January 2018. He manages the company together with Matthias Heck, the hotel company's Chief Financial Officer and Labor Director.
Deutsche Hospitality manages hotels under five brands:
On November 4, 2019 it was announced that the Chinese Huazhu Hotels Group through one of their subsidiaries has purchased Deutsche Hospitality. Purchase price was 700 Mill. Euro.