Design sprint


A design sprint is a time-constrained, five-phase process that uses design thinking with the aim of reducing the risk when bringing a new product, service or a feature to the market. The process aims to help teams to clearly define goals, validating assumptions and deciding on a product roadmap before starting development. It seeks to address strategic issues using interdisciplinary, rapid prototyping, and usability testing. This design process is similar to Sprints in an Agile development cycle.

Possible uses

Claimed uses of the approach include
The creators of the design sprint approach, recommend preparation by picking the proper team, environment, materials and tools working with six key 'ingredients'.
  1. Understand: Discover the business opportunity, the audience, the competition, the value proposition, and define metrics of success.
  2. Diverge: Explore, develop and iterate creative ways of solving the problem, regardless of feasibility.
  3. Converge: Identify ideas that fit the next product cycle and explore them in further detail through storyboarding.
  4. Prototype: Design and prepare prototype that can be tested with people.
  5. Test: Conduct 1:1 usability testing with 5-6 people from the product's primary target audience. Ask good questions.

    Deliverables

The main deliverables after the Design sprint:
The suggested ideal number of people involved in the sprint is 4-7 people and they include the facilitator, designer, a decision maker, product manager, engineer and someone from companies core business departments.