Depop


Depop is a peer-to-peer social shopping app based in London, with additional offices in Milan and New York City.

History

Depop was founded in 2011 by entrepreneur Simon Beckerman at H-Farm, an Italian technological incubator and business start-up centre. Its headquarters moved to London in 2012. It expanded and opened additional offices in Milan and New York City. Beckerman raised €1 million in funding in October 2013 from Red Circle Investment and brought on Danish serial entrepreneur Runar Reistrup as new CEO. In 2015, Depop secured another investment of $8 million from Balderton Capital and Holtzbrinch Ventures. Most active users of Depop are located in the United Kingdom, United States and Italy. In March 2016, former CEO, Runar Reistrup, stated that Depop's growth was achieved through word of mouth.
In June 2019 Depop raised $62 million in Series C from General Atlantic. Previous investors HV Holtzbrinck Ventures, Balderton Capital, Creandum, Octopus Ventures, TempoCap and Sebastian Siemiatkowski also participated.

About

Depop provides a mobile marketplace that enables individuals to buy and sell their items on iOS and Android platforms. It was announced in May 2016 that Depop was the official app sponsor of the 2016 Vans Warped Tour. The application has attracted celebrities to open stores, with some donating proceeds to charitable causes. Depop is especially popular with the Millennial and Generation Z audience because it provides a way for them to recycle unwanted items for money. Depop displays a layout which is similar to that of Instagram, giving it a social media feel.