The label was originally planned to release one-off singles, with early releases from the Subterraneans, the Spectres, TV21, and Department S. Demon's first chart success came with Department S's "Is Vic There?", which reached #22 in the UK Singles Chart. Further chart success followed with Bananarama'a "Aie-a-Mwana". The label then changed direction towards launching long-term artists. Lauder left to join Island Records in 1981, and Demon started a subsidiary label, Edsel Records, the same year, for reissues of 1960s and 1970s albums. By 1982, Lauder had returned, and Demon had spawned further sub-labels, including Hi Records, and Drop Out. Demon was also the home of sub-label Zippo, which released albums by American artists such as Dream Syndicate, Green On Red, True West, Rain Parade, Russ Tolman, amongst others in the 1980s. In 1998, Demon was acquired by Crimson Productions and the record label was merged with its Westside Records operation. In 2002 Westside issued a double CD compilation album of blues from Ace Records. The company is now known as the DemonMusic Group and releases records by artists such as Jane McDonald and Marti Pellow, BROS, FIVE STAR. Demon is also the European licensee of the Hi Records catalog. The firm is also known for releasing a large number of compilation albums, with multi-genre compilation brands including the 'Absolute Hits' series of single-disc collections and the budget-range '100 Hits' series of five-disc box sets each themed to a particular genre or era of music. These have proved successful, with the 100 Hits series alone amassing sales of 1.5 million units in its first 18 months on sale. The firm also releases genre-based compilation sets through labels such as "Harmless" and "Nascente". The artwork for the Nascente-released 'Beginner's Guide' series may have provided inspiration for similar artwork used by Blur on their 2009 EMI collection, .
MP3 mastering of CDs
During 2013, Demon's subsidiary company Edsel had released the entire Island Records back catalogue of Robert Palmer and Blancmange. There was initial concern on forums such as the Steve Hoffman boards that the mp3 files had been used as the masters to all eight albums, as many had returned their CDs. Annoyed fans scanned the files with professional audio analyzing software such as Adobe Audition and Audacity, to find that all the frequencies of the recordings were cut off at 16kHz. The blog Superdeluxeedition had put these claims to the manager of Edsel Records; Val Jennings who vehemently refuted the claims. Superdeluxeedition asked producer Nick Watson for an expert opinion. Watson found the CDs spectrograms and audio were consistent with being mastered from mp3 files. The audio cuts off at 16kHz and there are stereo artifacts. The manager of Edsel did not respond.
