Debbie Sterling


Debbie Sterling is an American businesswoman and the founder and CEO of GoldieBlox. Sterling is an engineer, spokesperson, and advocate for women in engineering and technology. Sterling was named TIME's Person of the Moment and Business Insider's 30 Women Who Are Changing the World. GoldieBlox was named one of the World's Most Innovative Companies by Fast Company in 2014. The Toy Industry Association awarded GoldieBlox the 2014 Educational Toy of the Year.
Sterling studied engineering at Stanford and graduated in 2005. She developed GoldieBlox after noticing the lack of available engineering toys targeted at girls. She tried to gain support for GoldieBlox at a New York toy fair but encountered doubt about girls interest in toys traditionally marketed for boys. Instead, Sterling launched a Kickstarter campaign that raised nearly $300,000.