Davivienda


Davivienda is a Colombian bank founded in 1972 that renders services to individuals, companies, and the rural sector. Currently, it is part of Grupo Bolivar is the third-largest bank in Colombia by assets and profits.

History

The Corporación Colombiana de Ahorro y Vivienda, Coldeahorro, was created in August 1972. It opened its doors to the public on November 15, 1972, with the main branch in Bogotá, and one branch in each of the cities of Medellín, Cali, and Barranquilla.
On January 30, 1973, Coldeahorro changed its name to Corporación Colombiana de Ahorro y Vivienda, Davivienda.
On July 1, 1997 Davivienda became Banco Davivienda S.A. and in May 2006 it merged with Banco Superior. In 2006, it purchased Granbanco S.A - Bancafé from the Colombian government for US$2.2 billion, outbidding Banco de Bogotá by US$327 million. The acquisition allowed Davivienda to expand its business in the corporate and agricultural markets.
Davivienda has used the "Casita Roja" as a national and international logo since 1973. In 1994, the company introduced the «su dinero puede estar en el lugar equivocado» tag line as part of its advertising campaigns.
Davivienda purchased the Costa Rica, El Salvador and Honduras operations of HSBC in 2012.
In 2010, Davivienda received permission from the United States Federal Reserve to operate a branch in Miami, Florida. The branch opened in 2011.
Davivienda is a compound word of "da Vivienda," which is Spanish for "providing a dwelling."