Rovell was recruited out of college as a sports business writer for ESPN.com. He reported on sports agents, endorsements, and contracts frequently on ESPN's SportsCenter. Rovell joined CNBC in 2006. He has anchored five primetime documentaries for CNBC:
Rovell wrote the book First In Thirst: How Gatorade Turned The Science of Sweat Into A Cultural Phenomenon and co-wrote the book On the Ball: What You Can Learn About Business From America's Sports Leaders with David Carter. He also reports on non-sports business matters for ABC News. Rovell was part of the Outside the Lines report that disclosed the NCAA's investigation into whether Texas A&M quarterback Johnny Manziel was earning money from the sale of autographs, in potential violation of NCAA rules. This was never confirmed as Rovell's alleged sources would not speak to the NCAA and confirm his story. On November 28, 2018, The Action Network announced that Rovell was joining the company as a senior executive producer reporting to Michael J. Leboff.
Controversy
In November 2009, Rovell made controversial remarks in an article regarding an American athlete, Meb Keflezighi, the first American to win a New York City Marathon since 1982, by suggesting that he was a ringer. He later apologized. On November 17, 2011, Rovell sent a tweet to his followers on Twitter, asking them to come forward with stories about how their businesses were losing money during the 2011 NBA lockout. A high school senior named "Tim," annoyed with Rovell's behavior at the time, created a fake name and email account, telling Rovell online that he owned an escort service in New York frequented by NBA players, which was losing 30% of its business. Rovell failed to verify the authenticity, and ran the story in a CNBC column. "Tim" came forward with the story months later to the website Deadspin, because, he said, "he's just such a on twitter all the time just got fed up." Deadspin made Rovell aware of his mistake. On the same day, Rovell released an apology on CNBC saying, "there will always be people out there who want their 15 minutes of fame and not really care how they get there." In the October 2012 ESPN 30 for 30 episode entitled "Broke" and in a written piece on ESPN.com, Rovell made several incorrect statements about the NFL Players Association's Financial Advisor Program. Even after the NFLPA's attempts to correct the falsehoods with ESPN fact checkers, Rovell's inaccurate comments were included in the documentary. His written article was altered to reflect the truth, but without an editor's note to indicate the correction.
Awards
for his contribution to NBC's 2008 Election coverage.
Personal life
Rovell married Cortney Brooke Schlosser in a Jewish wedding in 2008.
