Daniel Burrus


Daniel Burrus is a New York Times Bestselling Author, Technology futurist, business adviser, author, and public speaker in the areas of business strategy and innovation. He has written on the topics of business transformation and technology-driven trends.
In 1995, The New York Times described Daniel Burrus as a "futurist who talks about how a vision of times ahead can shape business decisions today."

Life and times

Burrus was born at Portland, Oregon. He grew up in the Milwaukee, Wisconsin area.

Education

Daniel Burrus attended the Wisconsin State University-Oshkosh, where he graduated in 1971 with a bachelor's degree. In 1971, Burrus and fellow student Bill Gray, during their senior year, were awarded a research grant for $9,800 from the United States Department of Education to establish a student training assistance program. He and Bill Gray were co-directors of the first federally funded program of its kind in the nation. The program offered free tutoring for collegians with deficiencies in specific academic subjects, sample test files, class notes, textbook exchange, general information and referral, assistance in registration, and help in selection of courses and teachers.

Early career

Following college, Burrus became a science teacher. Early in his teaching career, he was nominated for an Educator of the Year Award. He taught science from 1971 to 1978.

Current Career

Daniel Burrus is the CEO of Burrus Research, a Futurist Keynote Speaker, Business Strategist and Technology Trends Researcher. Daniel Burrus has built a worldwide reputation for predicting technological change and its impact on the world of business. He is the author of seven books including the New York Times bestseller Flash Foresight, and his new book The Anticipatory Organization, and is followed by millions of readers on social media. He is the founder of 6 companies – three were national leaders in the U.S. in their first year, and five were profitable within the first year of business. Burrus proves through rich illustrations of anticipated change that the future holds more certainty than we’ve historically believed. While concepts like agility give us novel ideas by which to adapt to change that has already happened, true anticipatory leadership and thinking allow us to shift before disruption hits, giving us greater maneuvering room and a wider range of choices from which to construct the future we most desire

Business entrepreneur

Burrus created six companies. Burrus is the founder and CEO of Burrus Research, a research and consulting firm.

Companies founded, 1971 to present

Burrus is a member of the National Speakers Association and is a Certified Speaking Professional He was also awarded with a CPAE Speaker Hall of Fame Award by the National Speakers Association. Inductees are evaluated by their peers through a rigorous and demanding process. Each candidate must excel in five categories: message, presentation/delivery, experience, professionalism and collateral material.

Author

Burrus has authored several books. His most recent books are "The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage" and Flash Foresight: How to See the Invisible and Do the Impossible Burrus has written for LinkedIn, The Huffington Post, Harvard Business Review, and Wired magazine. He has been a contributing blogger on the topics of innovation, change, and the future for CNBC, Examiner.com, Business 2 Community, and Big Think. His methodology for separating "hard trends" from "soft trends" has been the subject of PBS television specials.

Creator of the Hard Trend Methodology

Daniel Burrus is the creator of the Hard Trend Methodology. In this methodology, a Hard Trend is a projection based on measurable, tangible, and fully predictable facts, events, or objects. Strategy based on the certainty of Hard Trends is said to be low risk. A Soft Trend is a projection based on statistics that have the appearance of being tangible, fully predictable facts. Soft Trends are described as changeable.

Works

Books