DZWR


DZWR, broadcasting as 99.9 Country, is a radio station owned and operated by Mountain Province Broadcasting Corporation, the media arm of the Diocese of Baguio. The station's studio and transmitter are located at the MPBC Broadcast Center, #77 Fr. Carlu Loop Street, Bishop's House Compound, Brgy. Kabayanihan, Baguio. It is the only station in the Philippines airing a Country format.

History

DZWR was one of the pioneer FM stations in Baguio. It was formerly located at the St. Louis University Compound along A. Bonifacio St. until 2013, when it moved to its present location. Its old studios are now occupied by The Halfway Home for Boys, an SLU-owned Foundation.
There were only three FM stations operating in the city that time, the others are "MRS 102.3 Most Requested Song Baguio" and "103.9 Smile Radio Baguio". Magic 99.9 slogan then when it became No. 1 in listenership was "The Official Number One FM Radio Station in Baguio", while 103.9 Smile Radio Baguio puts its slogan at the same time as "The Only Number One FM Radio Station in Baguio", while on the other hand, MRS 102.3 Most Requested Song Baguio puts its slogan as "The Real Number One FM Station in Baguio" at the same time.
It started its broadcast in 1977 as Super FM, carrying a Soft AC format. In 1991, it rebranded as WR Pinoy and carried an all-OPM format. In 1995, it rebranded as Magic 99.9 and carried a Top 40 format. In the early 2000s, it shifted its format to Country under the helm of Rev. Fr. Paul C. Basilio. In 2013, the Magic branding was dropped and the station is simply known as 99.9 Country. It is currently managed by Rev Fr. Victor Munar.
One of its popular program then includes "Request and Dedication" aired Mondays to Fridays from 4:00 PM to 6:00 PM. and "Hit Wave" which airs 6:00 PM to 8:00 or 9:00 PM Mondays to Fridays.
Its former famous jocks during Magic 99.9 years and early on includes the late Peter John, Ms. Em, Doctor J, Jorge Castro as Dark Man, Andrew Piñero as Daffy D., the "Big Mouth" Murphy, Bugs B., DJ Ariele, Chai Aquino, Lina Sotto, Brother Jim, etc., were the best DJs in their generation that time with an all English spiels.