DYRK, broadcasting as 96.3 WRocK, is a music FM radio station owned by Exodus Broadcasting Company in the Philippines. The station's studio and transmitter are located at Room 2016, 20th Floor of Golden Peak Hotel and Suites, Gorordo Ave., cor. Escario St., Cebu City. The main format of the station is soft adult contemporary music. It operates 24 hours daily except on Sundays where it signs-off at 11:00 PM until Monday at 05:00 AM on the Cebu frequency of 96.3 mHz and on live streaming 24/7 except Holy Week of each year where it signs-off at 11:00 PM of Maundy Thursday and returns to the air at 5:00 AM of Easter Sunday; the latter would feature commercial-free continuous music during the Holy Week besides the aforementioned sign-off hours during Good Friday.
Background
In 1993, Exodus Broadcasting Company was established by the Hodreal family and operated as a sister company of ACWS-UBN. It launched WRocK in the Cebu province. In 1998, the Congress allowed Exodus Broadcasting a broadcast franchise to operate radio stations in the Philippines. On October 6, 2008, it was announced that the Elizalde Group of Companies' Manila Broadcasting Company purchased the Manila stationDWRK from the Hodreal family, owners of ACWS-UBN and Exodus, for PhP229.6 million. Except for the acquisition price, further terms were not disclosed. While DWRK since then has been under the control of MBC, ACWS-UBN and Exodus retain control of the WRocK provincial stations. In the same year, ACWS-UBN decided to re-establish the original WRocK format via online streaming, branding it as "WRocK Online" through Hayag.com, while DYRK was relaunched as a separate entity from WRocK Online. In 2010, the Bacolod station and WRocK Online were discontinued, while the Davao station was occupied under airtime lease by UM Broadcasting Network and rebranded as 95.5 Hit Radio then to Retro 95.5 in 2016. DYRK is now the sole station of WRocK. In June 2016, the station removed the "Cebu" suffix to become "96.3 WRocK". The change was first seen on their Facebook page before applying it on air. On April 2020, DYRK-FM, due to extension of the "enhanced community quarantine" period against the COVID-19 outbreak, 96.3 WRocK temporarily limited their broadcasting hours, from 5:00 am to 9:30 pm.
