DMAX (TV channel)

XXP origins

• DMAX is the Discovery Communications creation from the originally German sourced and owned station XXP. Discovery purchased XXP on 1 January 2006. DMAX was launched as a free-to-air channel from 1 September, targeted at men.
• Its name was invented by Discovery Creative Director James Gilbey who asked design agencies to submit names in an innovative competition. RedBee based in London were the winning agency.
• Its most recent rebrand was created by Artillery Design Ltd based in Brighton UK.
• DMAX focuses on men's hobbies, and its range of programmes is aimed at men looking for more than the current offer of sports and news programmes. DMAX involves a mix of adventure and discovery, cars and technology, popular science, DIY and travel. DMAX does not include football or erotic programmes.
• Patrick Hörl is Managing Director, while Katja Hofem-Best, who comes from RTL II, is CEO.

  Additional DMAX channels

Some programmes shown on DMAX

• Was geht? Experiment am Limit – answers questions like 'can a gun be fired underwater?'
• Die Ludolfs – 4 Brüder auf'm Schrottplatz – observes Peter, Manni, Uwe and Günther eating pasta and fiddling around on broken cars
• D Tech – Presenter Daniel Hartwich takes viewers on an entertaining journey through the world of knowledge.
• Fish 'n' Fun –beautiful landscape shots, fishing tricks and shows men how to make delicious dishes using the fish they catch. The male desire for adventure is also satisfied, for example with the documentary series on crab fishers in Alaskan waters
• D Motor – presented by Tim Schrick and Sabine Schmitz, who has to prove her own driving skill against an opponent on her local race track, the Nürburgring
• Moneycoach – Rette dein Geld – presenter Michael Requardt helps viewers with debt problems

• ' – a British reality series focusing on Jack Osbourne's globe-trekking six-month quest to get in physical and mental shape to climb the rockface of California's El Capitan mountain
• Knight Rider – an American television series created and produced by Glen A. Larson. The series was originally broadcast on NBC from 1982 to 1986. The show stars David Hasselhoff as Michael Knight, a high-tech modern crime fighter assisted by KITT, an advanced artificially intelligent and nearly indestructible car. This was the last series Larson devised at Universal Television before he moved to 20th Century Fox.
• Long Way Round – documentary television series of the 19,000 mile journey of Ewan McGregor and Charley Boorman from London to New York on motorcycles. They travelled eastwards through Europe and Asia, flew to Alaska and continued by road from there to New York.
• Magnum, P.I. – drama series starring Tom Selleck as Thomas Magnum, a successful private investigator. Episodes broadcast are edited.

• 30 Days – with Morgan Spurlock
• An Idiot Abroad – with Karl Pilkington, Ricky Gervais, Stephen Merchant and Warwick Davis
• American Chopper – with Paul Teutul Jr. and Paul Teutul Sr.
• Auction Hunters '
• Auction Kings
• ' '
• Battleground: Rhino Wars '
• Better Late Than Never '
• Car Matchmaker '
• Cops
• Fast N' Loud
• GQ TV – based on the same format as the popular men's magazine
• How It's Made
• Teleshopping broadcasts when DMAX is off air.
• Jail '
• Lone Star Law '
• Louis Theroux
• Man vs. Wild '
• Miami Ink
• Monster Garage – with Jesse James
• Mountain Monsters
• Misfit Garage
• Queen of the South
• Rick and Morty
• Storage Hunters
• Street Outlaws
• Texas Car Wars
• The Last Alaskans '
• Vegas Rat Rods '
• Wild Frank
• Yukon Men ''

  Audience share

Germany