The DFL Foundation aims to use the popularity of German professional football and the Bundesliga to promote and support social projects. In addition to the commitment of individual professional footballers who have established their own foundations of this kind and the foundations of Bundesliga clubs or foundation from the German Football Association, the DFB-Kulturstiftung, the foundation of the Bundesliga is, according to its statues, to promote the sport, education and international understanding. From this emerged four areas of focus: the Foundation encourages children, supports people with disabilities, supports integration and promotes solidarity with other sports. The Foundation provides grants through application, but can also carry out their own projects and buildpartnerships.
Campaigns
In cooperation with the DFL, the most publicly successful campaign Sportler für Sportler was developed in the spring of 2009. Through until 2010, TV commercials were broadcast in which well-known players and coaches from the Bundesliga and Olympic athletes from various sports, were shown asking for mutual support and calling on donations to the German Sports Aid. The DFL Foundation also sponsors the junior elite support of the Deutsche Sporthilfe. In July 2011, with the DFL-Supercup, the current major campaign started entitled Integration. Gelingt spielend. Through which nationwide advertising was made for the support of the integration of those with foreign origins. The football serves as a connecting element. Focus of the campaign, as for the Sportler für Sportler was a TV commercial with talented young players of the under-17 and under-19 teams and the Bundesliga players Gerald Asamoah, Mario Götze, İlkay Gündoğan and Sidney Sam. The music of the commercial was produced by Wolfgang Niedecken, singer of the bandBAP. In addition, dozens of smaller projects and campaigns from all four key working areas were promoted in recent years.
Capital resources and use
Main source of income of the Foundation are the fines paid by the Bundesliga clubs for breach of licensing documents. Furthermore, funds flow into the foundation from fines pronounced by the DFB Sports Court.
