Creature (song)


"Creature" is a song by British YouTube personality and rapper KSI. It was released independently on 23 June 2017. The song is the first single from KSI's third extended play Space, which was released one week later on 30 June 2017. The song charted at number 100 on the UK Singles Chart.

Background and promotion

In February 2017, KSI "blacked out" all of his YouTube and social media accounts, as well as deleting around 600 YouTube videos, worth over two billion views, and deleting all of his social media posts. On 23 February 2017, in an interview with DramaAlert, KSI explained his actions, confirming that he wasn't "promoting anything" and saying that he doesn't "care about the fame or the money" and that he is "sick of trying to portray himself as a certain thing which he isn't", describing himself as being "a clown for many years", as well as confirming that he would not be uploading to YouTube for the foreseeable future.
After taking a four month break from uploading to YouTube, on 23 June 2017, KSI uploaded a forty seconds-long snippet of "Creature" to his YouTube channel titled "It's been a while".

Commercial performance

The song charted at number 100 on the UK Singles Chart.

Music video

The music video, directed by Ghanaian director Gyo Gyimah, was filmed in Ghana in May 2017 and was uploaded to KSI's YouTube channel on 27 June 2017. It has 25 million views. The video opens with KSI sat in a psychiatric hospital wearing a straitjacket, talking to a doctor. The rest of the video consists of various scenes of KSI sat in a collapsing building, KSI walking through a rainforest, and KSI standing in a desert valley, before being charged at by a group of African tribespeople at the end of the video.
On 15 August 2017, KSI revealed during his YouTube vlog titled "I'm Getting Deported" that the scene of himself sat in a collapsing building was originally a scene of himself sat in a burning building with firefighters coming to his rescue. However, the intensity of the scene was toned-down due to the then-recent Grenfell Tower fire which happened on 14 June 2017. The music video was also intended to be released during the same week that the fire happened, but was delayed because of it.
The music video's description says "For Alfie" in dedication to Alfie Jones, a 12 year-old fan who died in July 2017 as a result of a type of bone cancer called sarcoma; KSI had visited him in June 2017 shortly before his death.

Track listing

Credits and personnel

Credits adapted from Tidal.

Release history