Creativity (magazine)


History of AdCritic.com

AdCritic.com was founded in 1999 and was a pioneer in providing free downloadable video, specifically, television commercials. It built a library of thousands of videos and was extremely popular. The cost of providing the necessary bandwidth was too much, however, and the site shut off access to all videos in December 2001. The following notice was posted on the site at that time:
AdCritic.com has enjoyed a successful life as a leader in the area of archiving television and radio advertising and related information for both consumers and the advertising industry. Our business, although strong, has been unable to weather the current economic realities besieging the United States today. The short answer: we became so popular so fast that we couldn't stay afloat!

The site was acquired by The Ad Age Group in March 2002, at which time it changed to a subscription-only service bundled with Creativity magazine. In August 2007, the site was relaunched as Creativity Online.