Crabby Joe's Tap & Grill


Crabby Joe's Tap & Grill is a Canadian restaurant chain operating in 35 locations in Ontario as of 2015. The restaurants are characterized by a "casual relaxed" theme, and natural brick, hardwoods, earth tone colour schemes, plasma TVs, classic art reproductions and a mix of booths and tables.

History

Crabby Joe's Tap & Grill opened its first location in Ingersoll, Ontario, Canada, in 1996.
The chain is managed by Obsidian Group.
The identity Crabby Joe was created by React Communication out of London, Ontario, Canada.

Franchise

There are 35 store locations in southern Ontario and expanding into Beamsville and Angus. Each franchise owner completes an eight-week pre-opening training. Support personnel visit the owners restaurant for three to four weeks from when the restaurant has been opened. Following this, the owner will get continuing visits from the District Managers.
The cost of owning a franchise is $35,000 which is paid once the Franchise Agreement is signed. The royalty fee is 5% of the total sales which is characterized under the Franchise Agreement and is paid on a weekly basis to the Obsidian Group Inc. The Marketing Fee is 2% of total sales which is defined in the Franchise Agreement and is paid weekly to Obsidian Group. These fees are kept in a "Crabby Joe's Marketing Account" and are used for system advertising and promotion of the Crabby Joe's system as established by the Franchisor. The franchise regulations prevent Obsidian Group from disclosing return of investment made. What can be made is totally based on various variables including: sales mix, competition in the area, operational costs, time of year and more.

Locations

Crabby Joe's Tap & Grill has locations in Beamsville, Cambridge, Brantford, Kitchener, Waterloo, Woodstock, Listowel, Stratford, Hanover, London, Strathroy, Petrolia, Sarnia, Chatham, Wallaceburg, and Essex.