ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website or at Ulta Beauty. They predominately make products for the eyes, lips, and face. Their brand is known for their affordable pricing and collaborations based on current trends in social media. Their makeup is also cruelty-free. They also have a skincare brand under the name Fourth Ray Beauty and a sister brand focused on body makeup called Sol Body.
History
Sibling co-founders Laura and John Nelson started a parent company called Seed Beauty as an offshoot of their father's makeup company Spatz Laboratories, which produced makeup products for other brands. ColourPop Cosmetics is a brand owned by parent company Seed Beauty, which also owns Kylie Cosmetics and KKW Beauty. The company started as an e-commerce business, then expanded to selling wholesale to retail stores as well. The brand's first retail partnership was with Sephora in 2017. In 2018, ColourPop became available in select Ulta Beauty stores. On June 14, 2018, Colourpop released their first foundation called the No Filter Foundation in 42 shades. In September 2019, Colourpop released their first tinted moisturizer called the Hyaluronic Tinted Moisturizer in 24 different shades.
Collaborations
ColourPop is known for creating collaborative products with several YouTube and social media celebrities including Isabelle Fuhrman, Karrueche Tran, MakeupShayla, Zoella, Becky G, Kathleen Lights, iluvsarahii, Amanda Steele, Alexis Ren, Ellarie and Safiya Nygaard. In 2016, they released a makeup collection called "Jenn Ne Sais Quoi" with Korean-American fashion vlogger Jenn Im. They have also done multiple collaborations with brands such as Disney, My Little Pony, Match.com, Hello Kitty, and Halo Top Creamery. In 2018, YouTuber James Charles filmed a video of him making make-up at one of their warehouses. In October 2019, Youtuber Safiya Nygaard released her lipsticks with Colourpop based on her YouTube series 'bad makeup science' where she melted together lipsticks in her kitchen to make new shades. The first launch sold out within a week. In 2020, Colourpop released a collection with Sailor Moon that sold out within hours.
