Coin Master is a free, single-player, casual mobile game created by Israeli studio Moon Active. It has had over 81 million downloads. Coin Master is the top-grossing mobile game in the UK and Germany.
Gameplay
The objective of Coin Master is to win coins to upgrade items in order to build up villages. Coin Master can be found under the 'Adventure Game' category in the app stores, but uses gambling mechanics. In order to build their own game villages or attack the villages of other players, users must spin to win coins. The number of attempts is limited to seven per hour, but additional attempts and items can be purchased in chests.
Strategy
A fortune is acquired by spinning and winning, attacking another player's village or raiding another player’s fortune. A maximum of five shields, as well as the pet Rhino, can be used to defend villages. When a player's village is attacked, the game also allows a "revenge" so a player can launch a counterattack.
Levels
Players advance to the next village once theirs is built. The levels continuously get more challenging as the player progresses. As of June 2020, Coin Master has 266 levels.
Villages
Players continue to spin, win and build through over 200 uniquely themed village adventures, such as LA dreams, Buddhist village, Hell's village, and so on. Other village themes include Magical Forest, Steampunk Land, and Coin Manor. Villages have five items, which can include characters, pets, homes, transportation, and items from nature.
Card collection
An extremely popular feature in the game is the ‘Card Collection’. Players make tremendous efforts to collect and trade cards in hopes of completing card set ts, which are used to win sought-after rewards such as spins, pet experience and more. Chests with collectible cards inside them can also be collected using coins. Cards differ in value, and some of the rarest ones can be very difficult to find. The most precious cards can be shown off to the player's communities. There are countless online social groups of fans from all over the world that are dedicated purely to card trading.
Characters
The pig that is placed in all the events and promotion art of the game is the protagonist of Coin Master. Additionally, there are new characters introduced in every village. The game also features other mythological characters such as wizards, witches, warriors, and queens.
Pets
Foxy, Tiger, and Rhino are the 3 pets that are designed to help players collect more coins each in their own unique way. Pets can be raised by obtaining treats for them and raising their XP by using XP potions. Pets can also have eggs that can be hatched. Additionally, pets need to be kept awake with treats. They can stay awake for longer periods of time with multiple treats.
Commercial
As of October 2019, Coin Master has grossed over $508 million in gross revenue. 85% of Coin Master's net revenue comes from the U.S, the UK and Germany combined - over $260 million from the United States, a dramatic jump in the UK resulting in $80 million, and Germany close behind with $52 million. Coin Master surpassed Candy Crush Saga as top-grossing game and claimed first place on both the App Store and Google Play store in the United Kingdom and Ireland. According to the website OMR, Moon Active earned $US 280 million until October 2019. In his late night show on German public TV, Jan Böhmermann voiced his opinion that Coin Master is marketed to children and adolescents despite corresponding denials, among other things such as the child-friendly look of the game and advertising from popular influencers like Pietro Lombardi.
Coin Master was ranked in the top 20 of the acclaimed Top 50 Developers/Top 50 Mobile Game Makers list from PocketGamer.biz, published October 1st, 2019. The game has also received countless mentions in industry publications regarding its continuous stance of 1st place in the weekly/monthly roundup lists of Top Grossing games on both the App Store and Google Play in 2019.
