Clash of Kings


Clash of Kings is a Chinese mobile massively multiplayer online strategy game developed and published by Elex Tech in 2014. The game has been one of the top grossing apps on the App Store and Google Play since its release, and has also had a number of high-profile international celebrity endorsements. The game was downloaded more than 65 million times during its first year on the market. The game app was banned in India on 28 June 2020.

Celebrity endorsements

The game's most notable celebrity endorsement is probably Manchester United's star midfielder Bastian Schweinsteiger. Other celebrity endorsements include Korean pop star Hani, Korean actor and actress So Ji-sub and Son Ye-jin, Chinese-American singer Wang Leehom, and Japanese actor Yōsuke Kubozuka.

Ban in India

In June 2020, the Government of India banned Clash of Kings with 58 other Chinese origin apps citing data and privacy issues. The border tensions in 2020 between India and China might have also played a role in the ban.