Cigarette packets in Australia


Cigarette packets in Australia have undergone significant changes. Since 1 December 2012 all forms of branding logos, colours, and promotional texts are banned from cigarette pack designs. In turn they were replaced with drab dark brown packets and graphic images of smoking-related images to try to reduce the smoking population of Australia to 10% by 2018 from 15% in 2012.

History

In 1973, Australia's first health warning on cigarette packages appeared with the simple message 'WARNING — SMOKING IS A HEALTH HAZARD'. Since 1 March 2006, graphic images depicting the effects of smoking cigarettes have been required to be displayed on cigarette packets. Warnings must cover 30% of the front and 90% of the back of the box. The 10% of the back not occupied by a warning is used for the message "Sale to underage persons prohibited".
Since 1 December 2012 all forms of branding logos, colours, and promotional texts are banned from cigarette pack designs. The requirement is for plain cigarette packaging showing only brand name and health warning messages. Australia was the first country to have plain packaging cigarette packs. At the same time the plain packets were introduced, the size of the anti-smoking images became larger, so the two effects are difficult to separate.
Canada was the first country to use graphic pictures in conjunction with written warnings on cigarette packages, with the legislation coming in 2000.

Development around the world

YearCountries where plain packaging law comes into force
2012
2017,
2018, ,
2019,
2020, , , , , ,
2021
2022
2023

Following Australia's lead a number of other countries also require standardized packaging including France, United Kingdom, New Zealand, Norway and Ireland.
France and the United Kingdom are, respectively, the second and third country to have introduced plain tobacco packaging after Australia.
As a result of the enactment of the December 2015 plain tobacco packaging bill, on 1 January 2017 France became the second country in the world, after Australia, and the first in the European Union to require tobacco products to be sold in plain packaging.
In March 2015, the House of Commons voted 367–113 in favour of plain cigarette packaging in the United Kingdom. The sale of plain packs is compulsory since 21 May 2017.

Warnings

For cigarette packets, warnings include:
With each warning is an accompanying graphic, and detailed information on the back of the packet. In addition, cigar and loose tobacco packets show other, slightly altered warnings. These warnings target the misconception that alternative, non-cigarette tobacco products are less harmful.
There have been calls to expand the range of warnings to reflect current research into the effects of smoking, such as impacts on fertility.
Australian cigarette packaging laws also prohibit the use of terms such as 'light', 'mild', 'extra mild', etc. The three major Australian tobacco manufacturers agreed to stop using these terms, after investigation of complaints of misleading and deceptive terms were made to the Australian Competition and Consumer Commission in 2005. This has assisted in counteracting the belief that some cigarette varieties are less harmful than others. To the same effect, while the carbon monoxide, nicotine and tar content of particular brands of cigarettes used to be mandated, the display and/or advertisement these figures is now prohibited under the government's "All Cigarettes are Toxic" campaign.
Although there has been no concrete proof as of 2014 that plain packaging has affected cigarette purchases in Australia, there has been a significant increase of calls to in some states that would suggest plain packaging might encourage smokers to attempt or at least seek help with quitting smoking.