The film is about a comedy of trios revolving around three friends Feddy, Koki and Teli, stupid by nature and cursed by luck. Their lives take a chilling turn when they cross paths with Babu and his alter ego, Pari. Together they knit a smart kidnapping plan to abduct someone wealthy and demand a huge ransom. This takes an unexpected turn when the son of a Minister ends up in their custody and the task to find the kidnappers is given to encounter specialist, Chaudhry. Babu and his gang try to stay ahead of the cop, leading from one comic satiation to another.
The trailer for the film was released on 23 November 2017. The film released across Pakistan on 29 December 2017.
Box office
The film grossed on its opening day, made up to in the first weekend, and collected about in its first week. The film was declared a hit at the box office. According to The News International, Chupan Chupai has done a business of in 25 days.
Critical reception
Chupan Chupai had a premiere event in Karachi on Thursday, 28 December 2017, and it opened to mostly good reviews. Rahul Aijaz of The Express Tribune rated 3.25 stars out of 5 and he too praised it, "even with its loopholes, it has more than enough to keep you engaged and busy with several twists and turns." Mehreen Hasan of DAWN Images said, "These are minor gripes for an otherwise solid script that combined with powerful performances and cinematography made for a fun experience." Mohammad Kamran Jawaid of DAWN said that while "the screenplay and dialogue are all copy-pasted" from Soodhu Kavvum, a "good chunk of it is engaging within the bounds of mediocrity." Maria Shirazi of The News International also praised it, "A film only works if all elements come together in unison. Fortunately, Chupan Chupai gets many, if not all, elements right." Manal Faheem Khan of Something Haute rated 4 out of 5 stars and praised, "We can't say what our favourite aspect of the film is, simply because there are so many." Arsalan Ali rated 3.5 stars out of 5, and wrote to website behtareen.pk that "Obviously, there are flaws," but "To his credit, director Mohsin Ali has done a fine job and proved that qualification does make a difference." Omair Alavi rated 3.5 stars out of 5; he along with Syeda Sarah Hasan of Samaa TV, Malika Khan of Geo News and Zahra Khan of Dunya News referred it as "a breath of fresh air" for the Pakistani cinema. Zaheer Ahmed of Samaa TV rated 2.5 stars out of 5 and praised the leading cast, while said that this movie could have been better, adding that a film would be successful if more focus is given to it to make people happy. Noor Ul Ain of Youlin Magazine noted, "All in all, the good, bad, ugly, entertaining are all parts played by men, while the women in Mohsin Ali's world are either silenced or sidelined, if not entirely excluded."