ChuChu TV is a popular Indian network of YouTube channels which creates content for children's edutainment, the most popular channel having over 37 million subscribers which makes it the ninth most subscribed YouTube channel in India having over 24 billion video views. ChuChu TV consists of various YouTube channels for children that are dedicated towards creating 2D and 3D animation videos of traditional nursery rhymes with an incorporation of peppy music and a modern day aesthetic in them. In 2014, the channel released "Phonics Song with Two Words" which has received over 2.8 billion views, and "Johny Johny Yes Papa and Many More Videos", which has received over 1.7 billion views as of 2020. In 2015, the channel released "Old MacDonald Had a Farm" which has received 1.1 billion views on YouTube. The other channels operated by ChuChu TV are ChuChuTV Surprise Eggs Learning Videos with 5.8 million subscribers, ChuChu TV Canções Infantis with 2.9 million subscribers, ChuChu TV Canciones Infantiles with 7.7 million subscribers, ChuChu TV Funzone with 2.1 million subscribers, ChuChu TV Hindi with 5.3 million subscribers, ChuChu TV Bedtime Stories with 1.5 million subscribers and ChuChuTV Tamil with 1.8 million subscribers.
History
ChuChu TV's founder, CEO and creative director — Vinoth Chandar — posted the channel's first video on YouTube, basing the main character ChuChu on his three-year-old daughter. The first video, titled "Chubby Cheeks", received over three hundred thousand views in two weeks. After the video's success, Chandar decided to invest in his channel and convinced his partners Krishnan, Ajith Togo, Subbiramanian and Suresh to join the venture. Late in October 2015, another YouTube channel called ChuChuTV Surprise was launched to cater to kids who are 4-6 years old, which has since received an encouraging response globally with over 2 billion views and 5 million subscribers at present. One third of ChuChu TV's views come fromthe United States and India. ChuChu TV has about 200 employees.
Merchandising
In 2016, ChuChu TV announced a partnership with DreamTheatre for the purpose of licensing and merchandising. The merchandise revolves around categories like Toys, Games, Apparel, Home ware, and Publishing. The products are expected to release in July 2018; the launch starting from India, thereby making its way to Asia, Europe, and the U.S.
Awards
ChuChu TV has since been awarded Ten YouTube "Silver Play Buttons", for gaining over 100,000 subscribers on its channels, Six YouTube "Gold Play Buttons", for its channels crossing over 1,000,000 subscribers, and One "Diamond Play Button", for surpassing 10 million subscribers on the channel "ChuChu TV Nursery Rhymes & Songs". The brand has achieved 'Silver Play Button' for their main channel and its 9 sub channels namely Surprise, Spanish, Portuguese, Funzone, Story time, French, Hindi, Tamil and Bangla. Also, their Spanish, Portuguese, Surprise, Hindi, Funzone and Nursery Rhymes channels received 'Gold Play Button' for crossing 1,000,000 subscribers.
Apps
ChuChu TV has its AVOD streaming app "ChuChu TV Lite" on the App Store and Google Play. ChuChuTV launched the Pro version of its app on 13 November 2017. "ChuChu TV Pro" is an SVOD app available on the App Store and Google Play which enables users to download and watch videos offline. The ChuChu TV Pro app also has hundreds of learning activities and game for toddlers.
